Intelligent CIO Europe Issue 77 | Page 15

NEWS

Bensons for Beds joins Virtualstock to boost dropship online sales

Gavin Chappell , Chief Operating Officer at Bensons for Beds , said : “ Understanding the evolving needs of our shoppers is key to us continuing to grow our online sales and profitability , whilst also ensuring a better buying experience for our customers . We are confident that our partnership with Virtualstock will empower us to increase profitability by reducing operational costs through real-time supply chain visibility . Additionally , it will enable us to expand our online product range through trusted dropship suppliers .”

Virtualstock , a leading dropshipping SaaS platform , has been selected as Bensons for Beds ’ new technology partner .

The Virtualstock platform will be used to enhance Bensons for Beds ’ dropship capabilities and provide a richer shopping experience for its customers by expanding its online product range – offering more choice to new and existing customers at a time when consumer preference is increasingly turning towards Internet shopping .
Migrating to the new platform will also help to streamline the retailer ’ s operations ; buying stock at the exact moment customers purchase it , reducing surplus stock and warehouse space .
Ed Bradley , CEO of Virtualstock , said : “ This collaboration enhances the control and visibility of stock and orders , and offers expanded choices for Bensons for Beds and their customers . This decision aligns seamlessly with Bensons for Beds ’ broader plan to develop their online sales channels in 2024 and beyond , with Virtualstock contributing to the growth of ecommerce operations and overall profitability .”

EXA infrastructure to implement new hybrid route between New York and London

EXA , the digital infrastructure expert , has announced plans to introduce a new hybrid microwave-fibre route between New York and London , extending its leadership in ultra-low latency transatlantic connectivity .

EXA already owns and operates the lowest latency transatlantic cable , EXA Express , and this additional technology enhancement is crucial in applications like financial trading , where minimal delays are imperative for maintaining a competitive edge .
“ The demand for accelerated connectivity between leading financial exchanges remains unabated ,” said Nicholas Collins , EXA ’ s Chief Commercial Officer . “ We are proud to offer the fastest transatlantic fibre routes for financial exchanges between the US and the UK and will continue to listen to our customers when making strategic investments in our network to deliver additional value that supports their growth . Market leading latencies for trade execution means greater financial returns for our customers .”
Ciaran Delaney , EXA ’ s Chief Operating Officer , added : “ The hybrid microwavefibre route will see microwave technology introduced between Slough-LD4 and EXA ’ s Cable Landing Station in Cork , Ireland . The network build is a testament to our commitment to enhancing routes and adopting cutting-edge technologies to consistently achieve industry-leading low latencies and maximise availability .”
The announcement follows a number of recent steps by EXA to expand its transatlantic offerings for customers . The addition of Dunant , Havfrue and Amitie subsea cables to its portfolio now provides customers with six distinct transatlantic routes and multiple landing points between North America and Europe . �
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