Intelligent CIO Europe Issue 75 | Page 73

Alex Brew , Regional Director , Northern
Europe at Vertiv
On the lighter side of things , we ask the industry experts what makes them tick . . . .

. . . GET TO KNOW . . .

Alex Brew , Regional Director , Northern

Europe at Vertiv

wWhat would you describe as your most memorable achievement ?

I would say landing the role of sales director for the UK and Ireland – which at the time was Vertiv ’ s largest region in EMEA – by the age of 30 , is undoubtedly my career highlight so far . I was very proud that Vertiv put its trust in me to fulfil its ambitions for the region , but I ’ m even more proud of the success the team and I have had since the appointment . We ’ ve delivered tremendous growth through diversifying our market coverage and reaching next-level productivity to take market share . I ’ m now Regional Director for Northern Europe , expanding the region to include the Nordics , which is proving to be an exhilarating next step in what is a highly strategic market segment , within which Vertiv ’ s growth is far-surpassing the organic growth rates .
My uncle , someone who has always provided me with great career counsel , shared some invaluable guidance at that time : “ If you want longevity , to work in a highly dynamic , continually evolving space that remains constantly relevant , find a company that operates in the IT / technology space ”. He couldn ’ t have been more right . It was the best career advice I ’ ve received to date and it shaped my career trajectory , pivoting it towards an exciting industry that thrives on innovation and growth .
What style of management philosophy do you employ with your current position ?
The foundation of my management philosophy is about establishing trust and empowerment within
What first made you think of a career in technology ?
I began my career in a highly innovative SME developing low energy building products . I was initially engaged in application engineering and R & D roles , and from there I was ‘ encouraged ’ into sales when the then sales director spotted a natural affinity for connecting with customers . After a few successful years I sought a shift into a larger , more corporate environment where I could forge a longer-term career path . I was fortunate to have several options at that time , but the company that really stood out was Emerson Network Power ( now Vertiv ). Somewhat unknown to me at the time , the prospect of working for an organisation with such a close affiliation with the IT and technology industries intrigued me .
The foundation of my management philosophy is about establishing trust and empowerment within my team .
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