CASE STUDY
UK marketing and creative leads feel overwhelmed by the learning curve of AI applications .
We launched Magic Studio in October last year to tackle this issue not only for creatives , but for all professionals across any industry and organisation . Magic Studio is a suite of AI tools , built on the basis of making complex design technology simple and easy to use . It ’ s an all-in-one platform that supercharges design for 99 % of office workers , without any training required . Since launching it , we ’ ve seen an increase of enterprises adopting our platform for their workforce ; over two million teams were added to Canva in the last 12 months .
How does Canva ’ s Magic Studio align with the aspirations of CIOs to streamline costs and reduce complexity in the face of application sprawl ?
Magic Design was built to simplify and consolidate the best AI-powered design tools into one secure platform . We ’ ve brought the best of AI into one place ; Magic Studio streamlines costs and reduces unnecessary complications . We know that CIOs and other business leaders yearn for less complexity and fewer tools to manage , and Magic Studio allows workers to achieve more with less .
Our all-in-one design solution covers a range of worksuite tools from documents , whiteboards , presentations to social media posts , videos , websites and more , enabling businesses to easily and efficiently manage their brand and assets , design at scale , collaborate with teams and agencies seamlessly and in real-time . Our platform enables anyone to effortlessly create beautifully designed content – without moving between various systems or applications , making it easier to work independently and collaboratively . the forefront when this suite of tools was developed . With the introduction of Canva Shield alongside Magic Studio , users benefit from an industry-leading trust and safety programme of indemnification for enterprise , robust trust and safety tools , and strict privacy at no extra cost which reduces complexities .
How can companies collaborate with technology providers and industry stakeholders to create a supportive environment for CIOs navigating these challenges , while ensuring responsible and safe use of AI technologies ?
Collaboration between technology providers and industry stakeholders is crucial to build a supportive environment for CIOs to implement AI technologies responsibly . It ’ s important to forge partnerships and share information on evolving policies , conduct training programmes to enhance general understanding of AI technology , or share best practices – CIOs require access to support and guidelines for responsible AI deployment .
At Canva , we ’ re in constant engagements with business decision makers to understand their needs , especially when it comes to AI . Our teams take on board feedback which enables us to understand what works and what we may need to adapt . Our research team has done a brilliant job of understanding usage and feeding back internally to teams who manage our products , and conversations with CIOs and other stakeholders play an important part in the process .
How do you see the evolution of AI applications and technology influencing organisations over the next five years and how will this impact Canva ?
There ’ s also more to Magic Studio than just consolidating apps and simplifying design tools : with Canva being used by over 90 % of Fortune 500 companies , security , safety and privacy were also at
There ’ s no doubt AI will continue to shape how we work . We ’ ll see more and more business leaders adopt AI-based tools . CIOs will rethink their tech stack and move towards less fragmented apps and products for their employees , and creative teams will benefit from leaving mundane tasks to automated tools so that they can maximise their creative work .
As for Canva , we know there ’ s a real demand for AI tools within the workplace to boost productivity and efficiency , and streamline tasks . That presents a huge opportunity for us to put our suite of efficient , collaborative and easy-to-use design and collaboration tools in front of more business leaders . We ’ re doubling down on our investment in AI , and we continue to launch products that ’ ll have a greater impact on the future workplace . p
www . intelligentcio . com INTELLIGENTCIO EUROPE 57