FEATURE : CLIMATE IMPACT
Driving the green revolution :
How tech is enabling sustainable deliveries for Packfleet
Josh Garnham , Co-founder at Packfleet , tells us how the company has built Pathfinder , its in-house routing platform , that powers all of its deliveries to drive towards a more efficient and sustainable delivery alternative .
A sustainability revolution in e-commerce is turning an increasingly old-fashioned delivery model on its head . Now , an army of zero-emission vehicles directed by AI-enhanced tech is empowering customers to pick delivery windows , redirect parcels in real-time , and provide specific information to drivers such as ‘ sleeping baby , please don ’ t ring the doorbell ’.
These adaptations are making online purchases close to frictionless .
While convenient , it puts strain on the environment and those living in built-up areas . In cities , petrol and diesel delivery fleets contribute to congestion as well as noise and air pollution .
It ’ s no surprise that London has a high demand for e-commerce , with a plethora of thriving businesses and people wanting quick deliveries , but Londoners are also environmentally conscious . With almost half ( 46 %) saying they ’ d choose a retailer that uses electric vans for delivery over a firm using diesel or petrol power , the question is how do we meet the demand for timely deliveries sustainably ?
Tech first , logistics second
When we first started Packfleet , we wanted to be known as a tech company first , and an all-electric courier second . In an industry where the incumbents are slow , immovable beasts with complex , rigid backend software , we ’ re able to be agile and reactive .
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