Intelligent CIO Europe Issue 74 | Page 57

CASE STUDY an easy way to travel sustainably with minimal effort and no cost trade off . Uber for Business offers riders to travel via EVs by choosing Uber Green when ordering a car and it ’ s the same price as for a petrol car .
How is Uber leveraging emerging technologies like AI and Deep Learning to enhance the user experience and operational efficiency ?
Greater visibility and awareness not only make ESG managers ’ roles less daunting but also means that employees company-wide will consider ESG responsibility when making everyday decisions .
How would you define a successful data management strategy , and why is this key for performance ?
Keeping on top of business travel and meal expenses can quickly spiral when not managed through one central hub . Uber for Business offers a single dashboard that allows travel managers to oversee insights and data points from multiple accounts in one go . As a result , companies can make better-informed decisions while helping organisations remain up-todate and compliant with industry regulations , especially around ESG requirements .
This , paired with quality and granular data collated under one management platform , provides sustainability leaders with a full picture of their carbon footprint . Having full oversight of this means teams can easily analyse data rather than spending valuable hours consolidating the data , producing quantifiable metrics and recalculating .
What factors influence business expansion initiatives and how do you manage this ?
The world has returned to normalcy , and travel is fully back in business . As a result , we want our services to reduce the burden of travel and make it as seamless as possible . We focus on customer needs and make our business expansion initiatives adaptable solutions for international markets . This global perspective and adaptability make Uber an exciting and forward-looking organisation to be part of .
For example , there have been multiple expansion initiatives at Uber recently , but one of my favourites is Uber Reserve . It allows pickups to be booked up to 90 days in advance to remove the stress of a trip by ensuring a timely pickup . This means you have one less thing to think about for trips to the airport , or to important meetings . The feature has just been launched for airport pickups from London Heathrow , Birmingham and Manchester airports . It ’ s initiatives like these that encompass Uber ’ s achievementoriented mindset and strong focus on customerdriven advancements .
Across Uber Rides and Uber Eats deliveries , we use Deep Learning to enhance forecasts of rider demand to better match drivers to requested routes . We also use it to predict arrival and delivery times based on map data and traffic measurements , so users have a more accurate driver ETA .
In the context of Digital Transformation and the evolving Smart City landscape , how is Uber positioning itself to integrate with urban transportation systems ?
Travellers expect a personalised and seamless travel experience . As a smart travel app , Uber is one step ahead and will be a key part of making the user journey as straightforward as possible . As this feeds into business travel , services like Uber for Business will be key to the evolving urban transportation system . Digital Transformation will enable companies to explore different operations without sacrificing face-to-face engagements .
Uber aims to be a zero-emission mobility platform by 2030 in Canada , Europe and the US , with a global goal by 2040 . While London is the global leader in Uber ’ s electrification efforts , with over 10,000 EVs on the platform , more needs to be done to ensure that EV drivers have access to the necessary charging infrastructure . To date , Uber has invested £ 5 million in three London boroughs ( Brent , Newham and Redbridge ) to build 700 additional on-street chargers – a significant step towards making electric vehicles the norm .
With the right tools and technologies , business travel will become more purposeful , sustainable and rewarding , enabling companies to thrive globally . p

DIGITAL TRANSFORMATION

WILL ENABLE COMPANIES TO EXPLORE DIFFERENT OPERATIONS WITHOUT SACRIFICING FACE-TO- FACE ENGAGEMENTS .

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