TRENDING
PBT GROUP TOP PICKS OF DATA TRENDS TO WATCH IN 2024
In a rapidly evolving digital landscape , understanding the latest data trends is crucial for businesses looking to stay ahead . We delve into the top data trends predicted by PBT Group for 2024 .
At the start of 2024 , it is time to examine some of the data and analytics trends that will likely have a significant impact on local businesses and the data industry in the months to come .
“ Over the past year , we can see how trends like data democratisation , the emphasis on Artificial Intelligence , Cloud adoption , Data-as-a-Service ( DaaS ) and the quest for real-time data have evolved . Some have become staples , while others continue to spark discussions . Drawing on insights from experts at Gartner , Forbes and other thought leaders , and integrating my experiences within South Africa , I have gathered a few trends that I believe will see people , processes and technology become even more intertwined in 2024 ,” said Andreas Bartsch , Head of Innovation and Services at PBT Group .
Data literacy is essential if the company is to effectively transform and become more data-aware for the requirements of the digital age .
Building a data-literate employee culture
Data literacy can be considered the ability to read , write and communicate data in context . Given how data has pervaded every facet of a person ’ s role in the organisation , having a data-literate workforce enables the business to become more data-informed and realise the value of data analytics investments .
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