On the lighter side of things , we ask the industry experts what makes them tick . . . .

In October 2023 , we launched a new EE following two years of hard work behind the scenes , which involved transforming the business on multiple levels . There ’ s the IT and platform side of things , where we ’ ve implemented and got the very best from our tech and emphasised evolving our digital at BT Group culture for our colleagues . We didn ’ t just rebrand EE , we built the platforms needed to help reposition it as a completely consumer-focused brand , open to anyone with or without our connectivity services , which we hope our customers enjoy using every day .

What first made you think of a career in technology ?

‘ Technology is the answer , but what was the question ?’ I ’ ve always been fascinated with solving problems and that ’ s a quote that ’ s stuck with me throughout my career . I ’ ve never thought of technology as an end in itself – I think it ’ s a necessity . You can build the best tech in the world but if doesn ’ t solve a problem for the customer , what ’ s the point ? Customer adoption is key , and throughout my life I ’ ve always wanted to solve problems for others , and that I think , more than anything else , led me to a career in tech .

What style of management philosophy do you employ with your current position ?

I always want to help my team maintain a 360-business view and lead by context to best set us up to identify solutions . That puts an emphasis on accountability , transparency and vulnerability , which are principles we all use within digital at BT Group to cultivate a high-performing team culture . While management philosophies tend to evolve , these principles remain constant .

What do you think has emerged as the technology trend of 2023 and why ?

It ’ s hard to miss the importance and growth that AI has seen this year , and we ’ ll see more businesses moving to an AI-first approach . With data-driven approaches , we ’ ve seen privacy , security and governance all come

I ’ ve never thought of technology as an end in itself – I think it ’ s a necessity .

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