COUNTRY FOCUS : BELGIUM
Orange Belgium becomes official partner of Team Belgium for Paris 2024 Olympic Games
Orange Belgium , one of the country ’ s leading telco companies , has been selected as an official partner of Team Belgium for the Olympic Games in Paris in 2024 .
Next year , Paris will host the world ’ s biggest events in sport : the Olympic Games , from July 26 to August 11 , and Paralympic Games from August 28 to September 8 . Until then , Orange Belgium will support the Olympic athletes in their preparation for and participation in the games . This partnership is aligned with the operator ’ s ‘ Lead the Future ’ strategy .
Orange Belgium and the Belgian Olympic and Interfederal Committee ( BOIC ) share a common commitment to the circular economy and sustainability for a better world . The Olympics are one of the most ethical and sustainable events in sports ; Orange Belgium adopts a future-proof ESG enterprise model and commits itself to a net zero carbon status by 2040 .
Games , creating an excellent customer experience while promoting diversity and inclusion as main values . We aim to make every sporting event inclusive for all – general public , professionals and institutions – so that everyone can access it where they want , how they want and when they want ,” said Xavier Pichon , Chief Executive Officer at Orange Belgium .
“ The BOIC is delighted to welcome Orange Belgium as official partner of Team Belgium . With Orange Belgium , one of the biggest players in the Belgian telecommunications market , Team Belgium can now count on the support of a powerful partner on the road to Paris . As in sport , Orange Belgium makes it easy for people to connect . What is more , its commitment to the circular economy and sustainability aligns closely with the goals of the Olympic Movement : to contribute to a better world through sport . I therefore welcome Orange Belgium and look forward to a fruitful collaboration ,” said Cédric Van Branteghem , CEO of the BOIC . p
As official telco partner of Team Belgium , the Olympic Games are a unique opportunity for Orange Belgium to demonstrate its ability to innovate and connect everywhere . Indeed , ‘ connection ’ is at the very core of this new partnership . The operator aims to put digital technology at the service of everyone for the event .
“ We aim for an outstanding multi-gigabit network leadership that connects people to each other and the
The Olympic Games are a unique opportunity for Orange Belgium to demonstrate its ability to innovate and connect everywhere .
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