FEATURE : DISASTER RECOVERY AND BUSINESS CONTINUITY
Social media
Though sparse on social , TOMRA used its two LinkedIn posts well . One shared the CEO ’ s statement , the other acknowledged that the company had been quiet on social media since the attack and explained that employees were working overtime to help customers get back to normal . It added : ‘ We are glad we can start sharing again our usual insights and information about what we care about most : enabling a world without waste .’
This approach leveraged the crisis to re-establish the company ’ s mission statement . It informed readers that there had been an issue , that the company was dealing with it and that the priority was still its core business values .
This was probably one of TOMRA ’ s strongest responses throughout the incident . It ’ s informative enough to be a good placeholder post and reaffirmed control of the situation .
Takeaways
TOMRA ’ s response to this cyberattack looks pre-planned to a tee . The regular output of communications , a growing amount of information and concise recaps of the situation thus far wouldn ’ t have been possible without a highly prepped and practised team effort .
When disaster strikes , how well you know the drill can make a massive difference in your reputation management , which is vital to your Business Continuity planning . Overall , we believe TOMRA ’ s communications during the attack are a great example of how to do it right . p
GETTING AHEAD OF THE NEWS , LAYING OUT THE RESPONSE AND INVITING
QUESTIONS LIKE THIS CREATES REASSURANCE
FOR THE CUSTOMER THAT YOU ’ RE IN CONTROL OF
THE SITUATION .
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