FEATURE : STATE OF THE CIO
the above is attractive to you then you ’ ll probably have what it takes . It can be the most fascinating , challenging yet rewarding role in business – but it takes 150 % of your attention .
What are your career ambitions and have you reached them yet ?
I am genuinely a grateful person and coming from a very basic background , neither the life I have the pleasure to live now nor the career I had was foreseeable . Frankly , I have never chased certain ambitions but rather seek out experiences and challenges in life . What I do now makes me very happy and to an extent feels as if I have finally reached a point
Lars Lehne , CEO of Incubeta , has an extensive background in the marketing and digital industry having previously spent four years as Global CEO at SYZYGY , a publicly listed WPP company . Prior to which , he spent seven years at Google as Country Director Agency DACH , paving the way for the tech giant quadrupling revenues in Germany . With over 30 years of industry experience , Lehne also held various senior management positions in agencies including Maxus , GroupM , Carat and MEC .
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