INFOGRAPHIC
New study by IMATAG finds visual content leaks pose significant risks and costs to businesses
Visual content leaks can cause serious harm to brands and agencies , resulting in damage to their reputation and financial loss . A recent study conducted by Imatag , a leading provider of digital watermarking solutions , highlights the risks and costs associated with visual content leaks .
However , the financial impact of visual content leaks is by no means the only consequence experienced by companies , who mention loss of competitive advantage , contractual issues , counterfeiting and damage to brand reputation as their main pain points . These incidents can also lead to a loss of trust among customers , stakeholders and employees .
The study surveyed 150 executives from various industries in the US and Europe .
Key findings
One of the main findings of the study is that the average cost of a visual asset leak is US $ 8 million . This shows that visuals revealing information about a new product or disclosing a new campaign have great value for brands .
The top sources for digital asset leaks are agency subcontractors and retailer platforms . Other sources are lack of protection on mobile devices and office equipment , lost phones / laptops with non-protected images and staff members sharing content with third parties outside the company ( not realising the material was confidential ).
The study covers a range of topics , including the impact of visual content leaks on various industries ,
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