THE TRAVELLING PUBLIC WILL GREATLY BENEFIT BY HAVING THEIR QUESTIONS ANSWERED MUCH FASTER AND THEIR SEARCH AND BOOKING JOURNEY STREAMLINED AND SIMPLIFIED .
BY THE END OF THE DECADE , IT ’ S LIKELY THAT ANY TRAVELLER WILL BE ABLE TO ACCESS THEIR OWN PERSONAL TRAVEL CONCIERGE EXPERT THAT ’ S ENTIRELY AI-POWERED THROUGH A GENERATIVE AI TOOL LIKE CHATGPT OR SIMILAR .
INDUSTRY WATCH
THE TRAVELLING PUBLIC WILL GREATLY BENEFIT BY HAVING THEIR QUESTIONS ANSWERED MUCH FASTER AND THEIR SEARCH AND BOOKING JOURNEY STREAMLINED AND SIMPLIFIED .
In recent months , we ’ ve heard a wide range of predictions and warnings about how Generative AI is going to change the way we live , work and travel . On the extreme end , some have said this moment is like ‘ Sky Net ’ becoming self-aware in the movie Terminator 2 and that robots are going to kill us all . While others have said that AI has been around for decades and that tools such as ChatGPT are more akin to a next-generation calculator that still requires human input .
What we know for sure is that the AI race is now on and the competitive landscape is a bit like the Wild West . Companies across all sectors are launching Generative AI tools into their products and services as fast as they can because there is incredible power in being one of the first to market . But as this race plays out over the next few years , there will be winners and losers , combined with a lot of lessons learned .
Let ’ s talk risk and reward
For example , according to a recent Goldman Sachs report , 300 million jobs could be affected in the coming years ‘ if Generative AI delivers on its promised capabilities ’. For example , the media industry is already facing a torrent of layoffs as some content creators are being replaced by ChatGPT tools .
In other news , the ‘ Godfather ’ of Machine Learning ( ML ), Geoffrey Hinton , announced his resignation from Google so he can speak more openly about AI ’ s dangers , such as fake imagery , sounds and text that make it impossible to discern ‘ what is true anymore ’. His concerns may be well-founded . For example , an AI-generated song featuring Drake and The Weeknd went viral on TikTok in recent months before being removed due to copyright claims . Since copyright law has not yet caught up with how to regulate this new technology , it ’ s likely a case will come before the Supreme Court in the coming years . The CEO of OpenAI , which owns ChatGPT , echoed these concerns recently when he said that his biggest worry was that the technology could be used for disinformation or offensive cyberattacks .
Simply put , society and the law will need to figure out the regulatory guardrails because the potential for good is enormous , but the potential risks are real depending on the user ’ s intentions and inputs .
In the coming years , society will have to determine what AI tools will be universal versus what will be tailored for the individual . We need time for people to get used to this new technology , what works , what doesn ’ t , what people like and don ’ t like and what the risk mitigating measures will be .
BY THE END OF THE DECADE , IT ’ S LIKELY THAT ANY TRAVELLER WILL BE ABLE TO ACCESS THEIR OWN PERSONAL TRAVEL CONCIERGE EXPERT THAT ’ S ENTIRELY AI-POWERED THROUGH A GENERATIVE AI TOOL LIKE CHATGPT OR SIMILAR .
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