TRENDING of Generative AI will be positive . Nearly 70 % of executives in that industry said their organisations have Generative AI pilots underway and 18 % state that they have already implemented Generative AI across some locations or business functions . The top two use cases are 3D modelling for detailed shapes and predictive maintenance .
The majority ( 67 %) of executives across sectors see the most potential for Generative AI in the IT function – this is particularly true within the high- tech sector which holds the largest percentage of executives ( 86 %) saying their organisation is using or plans to use Generative AI in IT . Other areas where executives see Generative AI driving value are sales ( 54 %) and marketing and communications ( 48 %).
The rise of Generative AI will create new roles and will require investment in upskilling
According to 69 % of businesses , Generative AI will begin to provide concepts and initial designs for projects and , as such , employees ’ roles will shift away from ideation and creation , to review and refinement . This sentiment was also echoed by consumers , with
70 % saying that they believe Generative AI will make them more efficient at work , free them from routine tasks and enable them to explore more strategic aspects of their job .
The research reveals that 69 % of executives believe Generative AI will lead to the emergence of new roles such as AI auditors and AI ethicists . With the introduction of new Generative AI-based roles , 68 % of executives believe that integration of the technology into the workforce will require significant investment in upskilling and cross-skilling of talent .
Most organisations understand the need for sustainable Generative AI
Nearly 80 % of organisations understand the criticality of implementing and scaling Generative AI sustainably . Alongside this , 78 % of enterprises understand that Generative AI can have a larger carbon footprint than traditional IT programs . However , out of the organisations that plan to train their own models ( 8 %), roughly half have taken steps to mitigate their environmental impact , highlighting the need for more concrete efforts towards sustainability . p
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