NEWS
Speed and simplicity are the key to a great digital experience , say 77 % of Brits
• Being able to quickly accomplish what I came to do ( 77 %)
• Personal information remains private ( 70 %)
• Not needing to contact customer support ( 52 %)
• Constantly improving experiences ( 43 %)
• Personalised content ( 37 %)
• Errors addressed immediately ( 21 %)
With frictionless digital experiences as a top priority , UK consumers ranked ‘ slow loading pages ’ as their biggest source of frustration ( 73 %). This was followed by page loading errors ( 63 %) and dead links that don ’ t go anywhere ( 44 %).
When thinking about a great digital experience , 77 % of Brits say that accomplishing what they set out to do quickly is their top priority , emphasising the need for easy , simple and seamless experiences online . That ’ s according to a new EMEA report from Digital Experience Intelligence ( DXI ) platform , FullStory .
The EMEA State of Digital Experiences 2023 report includes data from 3,000 European consumers , including 1,000 in the UK , who identified their top priorities for a ‘ great ’ digital experience :
Unfortunately , according to the report , these issues remain concerningly common across UK apps and sites , with many brands struggling to get the basics right . Of those surveyed , 49 % of Brits said they are frustrated by the digital experiences they receive across websites and apps . Faced with these issues , seven-in-10 will walk away from an app or site after a bad experience –# more than any other region surveyed . The quality of experiences also varies per sector . According to FullStory , UK financial services , online supermarkets and food delivery sites are the most likely to get these basics right . By contrast , sites from the automotive sector , healthcare and transportation typically score lowest .
Money-saving deal gives NHS staff access to latest digital tools
A deal negotiated by NHS England will mean all NHS workers , including doctors , nurses , clinicians and support staff , can benefit from the full suite of Microsoft 365 workplace productivity apps , making collaboration easier and maximising time for care .
In the past , each local organisation would be responsible for purchasing their own licences for software . By using a single national contract , the NHS is taking advantage of its collective purchasing power to save millions of pounds , as well as ensuring organisations are all working on the same systems .
The new five-year agreement , which has been awarded to Bytes , includes access to Microsoft products and will also provide the opportunity to introduce further innovative tools from other suppliers in the future . Since the first national deal in March 2020 made the Microsoft Teams app available to all NHS staff , users have saved more than 17 million hours of time by using it for virtual meetings , where meeting in person is not necessary .
John Quinn , Chief Information Officer at NHS England , said : “ This new five-year agreement will mean we can create a platform for innovation so that NHS workers always have the latest digital tools to help them focus on frontline care .
“ We ’ ve seen huge benefits following our original agreement with Microsoft in 2020 , whether using Microsoft Teams to make it quicker and easier to arrange meetings or other digital tools that mean more time can be spent supporting patients .”
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