CASE STUDY
Infor , the industry cloud company , has announced that global bakery ingredients business , Zeelandia Group , has deployed its Infor Coleman AI ( Artificial Intelligence ) solution . These new AI capabilities are improving the accuracy and speed of product selection and pricing strategies and helping to sustain business growth despite ongoing market challenges .
Already deployed at Zeelandia ’ s facility in the Czech Republic , Infor Coleman AI capabilities will soon be rolled out across the Netherlands , followed by the group ’ s other worldwide operations . Zeelandia started its Digital Transformation journey with Infor in 2017 , moving its Enterprise Resource Planning ( ERP ) to Infor CloudSuite Food & Beverage , now live in the Czech Republic and Slovakia . The cloud ERP solution provides a modern technology platform , Infor OS , to derive more value through innovations , including the application of Infor Coleman AI .
A global player in the bakery ingredients business with operations in over 30 countries and sales across 100 countries , Zeelandia Group was facing unprecedented market challenges . The higher cost and lack of availability of bakery ingredients required new sales and pricing strategies to maintain long-term customer loyalty while meeting profit goals . Given the group ’ s broad product portfolio and large customer base , Zeelandia recognised that it needed to digitally transform the organisation to achieve these goals .
Zeelandia worked with Infor to explore the potential of using Infor Coleman AI capabilities to create machinegenerated recommendations for products and pricing .
Previously , preparing to meet with customers to analyse what products to recommend was proving time-consuming and error-prone for the Zeelandia sales team due to a manual sales reporting process . Determining the appropriate products for each
THESE NEW AI CAPABILITIES ARE IMPROVING THE ACCURACY AND SPEED OF PRODUCT SELECTION AND PRICING STRATEGIES AND HELPING TO SUSTAIN BUSINESS
GROWTH DESPITE ONGOING MARKET CHALLENGES .
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