CASE STUDY
THE ORGANISATION WANTED TO MODERNISE ITS STORE OPERATIONS AND EVOLVE A STRATEGY TO ENSURE IT CONTINUED TO INNOVATE .
it to unlock new capabilities . This prompted a switch to Scandit Smart Data Capture on Samsung Galaxy XCover smartphones . The cost benefits of deploying smartphones compared to hardware-based scanning devices was so significant that River Island has equipped each store associate with their own device .
“ This change has influenced a change in our corporate IT infrastructure that was previously never accessible ,” said Paul Cooper , Head of Technology at River Island . “ The opportunities this has unlocked have been really interesting and represented quite a paradigm shift for us in the use cases and experiences we can now enable .”
From an IT perspective , River Island is no longer tied into an enterprise device ecosystem including expensive support and bespoke peripherals . As well as having a huge impact on the overall TCO , it has allowed River Island to be far more flexible in its business approach . allows them to instantly access information to answer queries , retrieve product information , check stock availability and proactively retrieve Click and Collect packages as customers enter the store . It also enables the deployment of mobile Point-of-Sale ( mPOS ) to reduce customer queuing times by freeing up associates to serve them anywhere in the store .
Kerrie Toll , Store Leader at River Island Kings Lynn , said that the customer experience has improved significantly by switching from the old devices to Scandit-enabled Samsung rugged smartphones . Toll elaborates : “ Previously , when the customer wanted to know the price of an item , we had to enter a password and wait for the device to scan the barcode which was slow while the customer waited . Now , I can literally tap the side of the Samsung smartphone and use the app to instantly scan the product . The difference is massive in terms of the amount of tasks we can do . It is seamless .”
Providing all store associates with their own Scanditenabled Samsung Galaxy XCover rugged smartphones
Moving to Samsung Galaxy XCover smartphones and Microsoft Teams has also allowed River Island
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