Intelligent CIO Europe Issue 63 | Page 42

Industry experts discuss the importance of secure and resilient data management practices and why business leaders should pay attention if they want to retain customers and maintain their reputation . temptation to introduce measures restricting our rights and freedoms and to resort too conveniently to surveillance technologies that could get to unwise processing of personal data .”
The statement also pointed to the fast-paced digitalisation of society and reckless use of technology by tech giants as a key risk to consumers .

The 17th Annual Data Protection / Privacy Day took place recently ( January 28 ) but is relevant all year round . It is a day marked by the ‘ gloom ’ and ‘ uncertainties ’ of international crises by the war , the climate crisis and the economic crisis , according to the Council of Europe .

Data Protection Day is an annual event , celebrated across the globe , to raise awareness around data privacy and protection best practices , educating both consumers and businesses on protecting information online and encouraging compliance with privacy laws .
A statement by the Council of Europe ’ s Data Protection Commissioner , Jean-Phillippe Walter , warned that respecting data protection was weakened this year in the context of international crises .
“ This bleak picture has implications for our human rights and fundamental freedoms , including the right to data protection ,” said Walter . “ In this climate of uncertainty and tension , there is indeed a strong
Sridhar Iyengar , Managing Director for Zoho Europe , commented : “ Data Privacy Day is an important initiative for both consumers and businesses with an urgent need to raise awareness around the protection of personal data , and it is brilliant to see the Council of Europe taking a leading role in promoting transparent data practices .
“ The data privacy disconnect between consumers and organisations is becoming increasingly concerning , with research from Cisco revealing that 43 % of consumers feel that their data is not sufficiently protected by organisations online . In contrast , 96 % of security professionals believe that their organisation has the required processes in place for ethical data privacy . There is a clear gulf that should be addressed to ensure consumers feel that their data is protected .
“ Collecting data without transparency and the consent of the respective person is theft and such shady actions are completely unnecessary because consumers today are well aware that we live in a Data Economy . In a digital space marked by an increased volume of cyberattacks and a rise in third-party cookie

Importance of re-establishing business practices to safeguard customer data

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