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92 % OF ORGANISATIONS THINK THEY NEED TO DO MORE TO REASSURE CUSTOMERS ABOUT HOW THEIR DATA IS USED IN AI
Cisco ’ s recent report has revealed insights from 3,100 security professionals working on data privacy programmes at their organisations . Highlights from the study show that more than nine-in-10 ( 92 %) security professionals admitted that they need to do more to reassure customers that their data is only being used for intended and legitimate purposes when it comes to the use of AI in their solutions .
Cisco has published its 2023 Data Privacy Benchmark Study . The sixth annual global survey investigates professionals ’ perspectives on data privacy strategies . This year ’ s study finds that despite a difficult economic environment , organisations continue to invest in privacy , with spending up significantly from US $ 1.2 million just three years ago to US $ 2.7 million this year . Yet , 92 % of respondents believe their organisation needs to do more to reassure customers about their data . The survey also finds that organisations ’ privacy priorities differ with those expressed by consumers .
Disconnect between consumers ’ expectations and organisations ’ privacy strategies
The study finds a significant disconnect between data privacy measures by companies and what
Consumers also said the top approach for making them more comfortable would be to provide opportunities for them to opt out of AI-based solutions .
consumers expect from organisations , especially when it relates to how organisations apply and use Artificial Intelligence ( AI ).
The Cisco 2022 Consumer Privacy Survey showed 60 % of consumers are concerned about how organisations apply and use AI today and 65 % have already lost trust in organisations over their AI practices . Consumers
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