TRENDING
NINE IN 10 CONSUMERS ARE CURIOUS ABOUT THE METAVERSE
Organisations expect the Metaverse and immersive experiences to be an important channel not only for consumer interactions but also for enhanced employee and workforce experiences , finds Capgemini report .
According to a new report from the Capgemini Research Institute , Total Immersion : How Immersive Experiences and the Metaverse Benefit Customer Experience and Operations , 77 % of consumers expect immersive experiences to impact how they interact with people , brands and services , and seven out of 10 organisations say that they believe immersive experiences will be a key differentiator in their markets , particularly in relation to the customer journey . Out of the small group of Metaverse-experienced consumers , three-quarters say they are currently using it and will continue to do so , which indicates there is potential for businesses that can harness the power of this much-hyped immersive experience .
In July and August 2022 , the Capgemini Research Institute surveyed 8,000 consumers and 1,000 organisations in 12 countries to understand what potential consumers and organisations see in these immersive and Metaverse experiences , whether delivered through headsets or mobile / web browsers etc . The report finds that while the actual decentralised ‘ Metaverse ’, based on Blockchain technology , is still in development , the broad opportunities it presents to drive value across the business are already in the process of realisation .
“ We ’ re starting to see a more thoughtful and nuanced approach to designing immersive experiences and the Metaverse specifically ,” said Charlton Monsanto ,
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