In 2023 , the tech landscape will be dominated by a number of key macrotrends . We can expect the future workplace to continue shifting , with sophisticated technology enabling more flexibility around how and where employees work .

Alongside this , the companies driving global growth are also expected to change , with geopolitical challenges continuing to alter how business is conducted . Predicting market shifts and finding ways to succeed takes an incredible amount of data analytics and insights , and this will only grow in 2023 .

Supply chains , including procurement , manufacturing , distribution , inventory and last- mile delivery , have changed in ways where data and insights are critical . For many , there is incredible pressure to ensure that supply chain changes can be absorbed to shield customer and employee expectations .

Another key macro trend is that of cybersecurity , which is growing in importance and increasingly shifting away from only being the job of a CSO . Now , cybersecurity is everybody ’ s job . This needs to be done in a way that does not create friction or slow businesses down and this is a change we ’ ll see continue into 2023 as companies become increasingly digitalised and data-driven .

Another key macro trend is that of cybersecurity , which is growing in importance and increasingly shifting away from only being the job of a CSO . Now , cybersecurity is everybody ’ s job .

results – and businesses are increasingly waking up to the new opportunities to make their data more beneficial .

Finally , we ’ ll see a continued rise in the expected standard of corporate social responsibility among tech companies . The socially responsible organisation creates an opportunity and expectation for each of us to make the right decisions and collectively impact climate change , diversity and inclusion , to make the world a better place . Because doing good in the world is good for businesses .

This ties in with another key trend : the growing value of data . Statista reports that every person will create 97 zettabytes of data by the end of this calendar year . That is 21 zeros after 97 bytes of data . This creates immense opportunity if we can capture , analyse and apply it for better business

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Intelligent CIO Europe Issue 60 | Page 35

In 2023 , the tech landscape will be dominated by a number of key macrotrends . We can expect the future workplace to continue shifting , with sophisticated technology enabling more flexibility around how and where employees work .