CASE STUDY
Dr . Martens is an iconic British brand founded in 1960 in Northamptonshire . Originally produced for workers looking for tough , durable boots , the brand was quickly adopted by diverse youth subcultures and associated musical movements . Dr . Martens has since transcended its working-class roots while still celebrating its proud heritage and , six decades later , ‘ Docs ’ or ‘ DMs ’ are worn by people around the world who use them as a symbol of empowerment and their own individual attitude .
Worldwide data retention and protection for the digital age
With 158 stores and 191 third-party stores around the globe – not to mention a burgeoning direct-to-consumer ( DTC ) business , which now includes 13 websites – Dr . Martens is the definition of a truly modern , global business . What it needed , however , was a truly modern , global data retention and protection strategy .
Dan Morgan , Global Head of Cloud and Infrastructure at Dr . Martens , along with his team of engineers , is responsible for directing and overseeing the company ’ s long-term infrastructure strategy . With Dr . Martens and its data growing at a rapid pace , it was clear to Morgan that the company could benefit greatly from the security , resiliency and global availability of cloud . This meant moving away from traditional data retention strategies , including some of its on-premises environments .
“ Technology , particularly cloud technology , has become ever more critical to the business . Over time , our IT strategy is to migrate from traditional onpremises infrastructure to cloud infrastructure ,” said Morgan . “ This is so we can benefit from increased resilience , increased performance capacity and remove the need for expensive hardware refreshes . We needed a solution that integrated into our existing estate and could be managed easily by our team .”
To help the business keep pace with modern data retention and protection best practices , Dr . Martens turned to 11:11 Systems to manage its cloud transition , which now includes 11:11 Cloud Backup for Veeam Cloud Connect and 11:11 Backup for Microsoft 365 . Globally available and fully-integrated with Veeam ’ s industry-leading technology , 11:11 ensures that Dr . Martens ’ data is secure and available continuously no matter where it lives , from London to Sydney to Los Angeles . For Morgan and his team , this translated into the most precious of IT commodities : peace of mind .
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