CASE STUDY
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tech at its core , so we are working hard to inform people about the work we are doing and how techcentric it is . Most tech talent would be surprised to see how tech and business work hand in hand with customers to deliver real commercial impact . We are using contemporary technologies and are embedding modern philosophies such as being product-centric into how we achieve value . I think giving tech talent the opportunity to solve complex and hard problems , work with exciting tech , collaborate with a diverse team and ultimately deliver business results is the best way of solving this challenge .
How do you plan to lead the company to success on its Digital Transformation journey ?
We ’ re seeing a fundamental change to our business model , products and channels to market as a result of digital trends and we are continually needing to improve the capabilities of our digital business . This includes building capabilities in areas such as experience design , product management and customer success – creating cross-functional teams with marketing , sales , legal , design and digital representation – and bringing these teams closer to the customer to understand their needs through research and rapid testing and learning .
A key part of my role is ensuring what we do in tech is fully aligned with , as well as informing , the strategy of the business . We are focused on delivering on a number of fronts : improving customer experience , revenue growth and operational efficiency . Many people see a clash here , but I don ’ t believe these goals are mutually exclusive .
What similarities and / or differences are there between the various global regions you oversee in terms of strategy and how does this affect your approach in the Europe region ?
Historically , our countries across Europe operated relatively autonomously with their own technology teams . Just over a year ago we brought all of tech into one European organisation , so building a common culture to create a single high-performing team is one of my highest priorities . Countries obviously do
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