NEWS
Optimizely selected to deliver Mazda ’ s new dealer websites
Optimizely ’ s digital experience platform
( DXP ) has been chosen by , digital product specialists , Candyspace for the development and optimisation of a new ecosystem of dealer websites for Mazda , consolidating 81 separate platforms and streamlining customer journeys .
Over just a few months , the Candyspace team , working collaboratively with the team at Mazda along with selected dealers , took a customer-centric and UX-focused approach to designing , developing and optimising the new suite of websites on the Optimizely DXP .
As a result , customers can now enjoy frictionless user journeys across the ecosystem , with personalised experiences that showcase the range of new and used models at their local dealerships and the latest finance offers .
With vastly improved data and analytics , Mazda is now better able to drive leads and optimise conversions and journeys across the digital platform . Candyspace ’ s solution , enhanced by the capabilities of the Optimizely platform , is a flexible one , designed to evolve in line with the rapid changes in the automotive sector .
“ At Mazda , we strive to deliver an outstanding customer experience ,” said James Crouch , Senior Manager , Marketing
Communications at Mazda . “ Delivering consistency across our dealer websites and seamless journeys through our ecosystem gives us a strong platform upon which to build , adapt and innovate . Candyspace ’ s customer focused approach and technical knowledge and the sophisticated optimisation provided by the Optimizely DXP has ensured the successful implementation of these sites .”
Sage ’ s £ 1.4 million ‘ transformative ’ investment to tackle digital skills gap
Science , Technology , Engineering and Maths ( STEM ) careers a new reality for schoolchildren , teenagers and young adults through inspiring learning experiences . This is critical to addressing the pressing need to upskill the next generation , providing them with lifechanging digital skills to properly equip them for the careers of the future .
The Chief Secretary to the Treasury has welcomed the landmark investment by Sage , a leader in accounting , financial , HR and payroll technology for small and mid-sized businesses , hailing the ‘ transformational ’ three-year programme , which will transform 90,000 young lives in the north-east over the next five years .
Sage ’ s partnerships with Newcastle United Foundation and the Institution of Engineering and Technology ( IET ) will make
A third partnership with the National Innovation Centre for Data , based at Newcastle University , will provide computer science students with opportunities to solve real-world problems with a focus on using Artificial Intelligence ( AI ) and Machine Learning . The partnership will pair Undergraduate and Postgraduate students with Sage ’ s engineering and AI experts , offering them valuable career insights and learning experiences , as well as exposing them to career opportunities to retain their skills in the north-east .
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