FINAL WORD recognise these challenges and are investing heavily , often due to having fallen short in delivering the protection users need . Businesses are losing ground as modernisation of ‘ production ’ platforms is outpacing their modernisation of ‘ protection ’ methods and strategies .
This has risen by 13 % in the past 12 months , indicating that while data continues to grow in volume and importance , so do the challenges in protecting it to a satisfactory level . The key driver behind this is that the data protection challenges facing businesses are immense and increasingly diverse .
“ Data volumes and platform diversity will continue to rise and the cyberthreat landscape will expand .
“ So , CXOs must invest in a strategy that plugs the gaps they already have and keeps pace with rising data protection demands .”
The data protection gap is widening
Respondents stated that their data protection capabilities cannot keep pace with the demands of the business , with 89 % reporting a gap between how much data they can afford to lose after an outage versus how frequently data is backed up .
For the second year in a row , cyberattacks have been the single biggest cause of downtime , with 76 % of organisations reporting at least one ransomware event in the past 12 months .
Not only is the frequency of these events alarming , so too is their potency . Per attack , organisations were unable to recover 36 % of their lost data , proving that data protection strategies are currently failing to help businesses prevent , remediate and recover from ransomware attacks .
“ As cyberattacks become increasingly sophisticated and even more difficult to prevent , backup and recovery solutions are essential foundations of any
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