CASE STUDY

The quintessentially British global lifestyle brand has revealed that , of these cyberthreats , over 200 are targeted attacks . These include spearphishing emails devised to reach high-level executives , and cyber campaigns that seek to steal competitive insights or intellectual property . enforcing this normal ‘ pattern of life ’. Crucially , this means that day-to-day business is not disrupted .

“ Within seconds of out-of-the-ordinary behaviour emerging , Darktrace AI forms an understanding of whether an attack is underway or not , and can interrupt that activity before our security teams are able to ,” said Leon Shepherd , Chief Information Officer , Ted Baker . “ With Autonomous Response , I know the AI is always ready to jump in on our behalf at machine speed , giving my team more time to focus on higher-value tasks .”

Ted Baker relies on Darktrace technology to identify and interrupt cyberthreats before they escalate into full-blown compromises , including Darktrace Antigena , Darktrace ’ s Autonomous Response product , which is able to respond to ransomware within one second of suspicious behaviour emerging . The technology protects the full range of its digital systems , from email to point of sale devices .

Powered by Self-Learning AI , Darktrace technology works by developing an understanding of what is normal behaviour for each user and device within an organisation , and neutralises malicious behaviour by

We caught up with Leon Shepherd , Chief Information Officer , Ted Baker , to learn more about Darktrace ’ s technology and how it enables the organisation to better protect its systems .

Can you tell us about your role at Ted Baker and how you ensure the company operates with a robust cybersecurity culture ?

I am the Chief Information Officer of Ted Baker , responsible for ensuring the digital security of the organisation . In addition to my CIO role , I also lead our

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