CASE STUDY stakeholders within the company . The proof-ofconcept showed the value Sinequa can bring in maturing our data-oriented strategy . We now have a foundation upon which we can continue to build our data strategy and add further technology solutions to improve our data capabilities , and we are starting to see the benefits of this already . Should we see continued success and a great improvement in our RoI as a result of Sinequa , then there is huge potential for it to assist our business growth internationally .
How has the Sinequa platform meant BDO has been able to operate more efficiently and deliver superior services to its clients ?
Employees across the company have a single point of entry to search for all enterprise data . As well as this , Sinequa is providing us with department-specific search applications , tailored to the unique needs of each department . The solution is suited to the needs of the individual people using the data and the specific use cases for that data .
Sinequa enables us to cut down the time spent looking for relevant information . The time saved can be spent on more important work that helps us deliver even better services to clients . We now see these improvements in efficiency as critical to our business and ensure the time saved for each employee helps us improve our quality of work overall .
How important is structured data for your business model and how does it drive the organisation forward ? detailed idea of a customer ’ s needs or the trends that will affect our customers . Extracting insights from unstructured data therefore allows us to deliver better services to our clients .
How are you now able to extract greater value from your vast quantities of data more rapidly and how does this impact operations ?
We see Sinequa as a foundational solution that is a core part of our strategy to become an increasingly data-oriented organisation . At a fundamental level , Sinequa allows us to extract insights from our existing data thanks to its intelligent search functions , but the solution is also helping us to build greater access to and understanding of data across our organisation . One benefit of Sinequa that is absolutely essential for us is the platform ’ s ability to understand language context in multiple languages , including Dutch .
This means the platform isn ’ t only looking for Dutch terms in isolation , but instead , it is using its understanding of semantic meaning to determine what ’ s relevant to the search and what ’ s not . The intelligent capabilities of the platform speed up the process of finding what we need , saving employees time that can be spent focused on quality work instead . The ability to find information more rapidly also means we can move more quickly to meet the needs of customers .
How do you predict the organisation will evolve over the next 12 months , from a technology standpoint ?
Data is at the heart of what we do at BDO . From auditing to risk assurance , our services rely on effective analysis of data to deliver the best results for our clients . While much of this data is structured , with defined fields and parameters , it is unstructured data that is the real gamechanger for our industry . Unstructured data is not easily defined like structured data and it can come from a wide variety of sources including CRM systems , email exchanges , earnings transcripts , survey responses and even video call transcripts . This makes it more difficult to handle , but it ’ s also extremely valuable , offering greater insight into customer needs and market trends . Extracting value from this kind of data is difficult without the correct tools .
Sinequa ’ s natural language processing capabilities enable us to understand our unstructured data , meaning we can extract insights and information that might otherwise remain buried in a document or email thread . Ultimately , this means we can obtain a more
BDO is moving rapidly to take advantage of new technologies that can enhance our performance and improve our services for customers . In the last couple of years we have implemented a comprehensive platform which gives us the capability to design and implement various data-oriented client services .
We are working on new data-driven ( managed ) services utilising ML and AI capabilities present in our platform . This is based on research projects we have executed in the last couple of months . Furthermore , we are evolving to the next level of data maturity by improving data quality and governance , and improving accessibility to data ( documents and information ) for our colleagues with platforms such as Sinequa search .
In the next couple of months , our effort will be focused on further opening up the platform for a tighter collaboration between BDO , customers and partners as we implement and promote our new digital services . p
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