DIGITAL MARKETING

TRANSFORM THE WAY YOU ENGAGE CONSTITUENTS AND MEET YOUR MISSION

Everything happens faster in a crisis , and today speed is intellectual property . As a marketer , your agility to get in market can differentiate and define you . The process and tools you implement to streamline project plans and production schedules is your IP .

However , as we continue to leverage technology to increase speed , efficiency and scale , we cannot reduce our focus on communications , content quality and creating memorable digital experiences . After all , showing up first with a generic message is tantamount to your message remaining unread . To break through , we must embrace stakeholder expectations . Today stakeholders expect timely , relevant , and personalised experiences across every channel .

Meeting and exceeding these evolving expectations is not easy and why I have the utmost respect for nonprofit marketers . Not only are you leading the greatest purpose brands , you are also constantly recalibrating your skills . In doing so , you are becoming invaluable to your organisations as digital engagements far out number physical engagements .

Constantly re-skilling to take advantage of the latest digital best practices can be exhausting – and at times quite daunting – because striving for digital marketing excellence requires a lot of work . Why do we do it ? Because the return is too good to deny .

Organisations at the forefront of digital marketing are seeing higher engagement , deeper loyalty , and quicker time-to-launch than their less-prepared counterparts . p

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