NEWS
Sports content company charts growth journey with Amagi
Amagi , a global leader in SaaS for broadcast and streaming TV , has announced that leading international sports content company , Inverleigh , has employed Amagi ’ s unified cloud-based platform to help reach newer audiences .
Inverleigh is a leading premium sports content company that creates high-value content solutions for over 500 broadcasters globally . With operations in Melbourne , London and Los Angeles , Inverleigh produces and distributes premium sports entertainment and lifestyle content , including live event telecast , weekly news and magazine programmes , timeless catalogue and major event preview content for traditional and digital broadcast platforms .
“ In Amagi , we have a reliable service provider that not only helps streamline our delivery workflows , but also enables integration of live sport and advanced options that support our audience growth ,” said Inverleigh , Cofounder , Matt Whytcross . “ Having recently launched on Roku and Samsung TV Plus UK , we expect expansion across a wide range of international platforms rapidly .”
“ We are thrilled to make an entry into the Australian market with Inverleigh and partner in its growth journey ,” said Srinivasan KA , Co-founder , Amagi . “ Given that it had a mix of on-prem and cloudbased infrastructure , Inverleigh was keen on a solution that could be dovetailed with its existing cloud solutions .”
Overall , Amagi manages 400 + channels , with deliveries in more than 40 countries . The company operates a state-of-the-art cloud broadcast operations centre that can support 1,000 + live linear channels .
Study reveals that customers feel underwhelmed despite seismic digital switch
new study from VMWare has revealed
A that only 29 % of consumers around the world believe the companies they interact with now deliver an improved digital experience compared to before the pandemic .
The findings from the study of more than 9,000 consumers across Japan , Italy , Spain , US , France , Germany , UK and Singapore , reveal while there has been a seismic digital switch , businesses have not captured the attention of customers , who are feeling largely underwhelmed .
survey respondents identifying themselves as ‘ digitally curious ’ or ‘ digital explorers ’ signalling a receptive and readily available digital audience .
This should act as both a warning and opportunity for businesses , with nearly 49 % stating they would switch to a competitor if their digital experience doesn ’ t live up to expectations – just 12 % would remain loyal .
Matthew O ’ Neil , Industry Managing Director , Advanced Technology Group , VMware , said : “ There is no question that the development of new digital experiences has been integral to many businesses ’ very survival over the past 12 months . However , while many companies successfully made the digital switch , our consumer insight shows that many have not delighted their customers with these new online experiences .”
Key industries have fallen short on delivering cutting-edge digital experiences , according to the research . Those experiences might range , for example , from retailers moving to enable card payments , to tracking deliveries online from factory to home , or engaging with a new application that provides even greater level of customisation throughout the ordering process . This is despite 64 % of
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