INTELLIGENT BRANDS // Mobile Technology
Infobip and Vodafone bring
Rich Communications Services
to enterprises
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G
lobal cloud communications
company Infobip is launching Rich
Communications Services (RCS) in
partnership with Vodafone.
The partnership is part of the GSMA RCS
initiative, offering enterprises around
the world a chance to upgrade their
B2C communications, build customer
engagement, increase app downloads and
enhance the overall customer experience
beyond the common business-to-consumer
SMS campaign.
By using Infobip’s Application Programming
Interface (API) any enterprise can design
RCS campaigns and enhanced messaging,
including high-resolution photo sharing, read
receipts, group chats and live video.
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“Businesses need to assure that their
messaging services remain relevant,
attractive and highly engaging. With
the enhancement of RCS, the customer
is reached with prebuilt rich messaging
through Infobip’s flexible API. The
communication is branded, the interaction
is instant and the visual impact is enabling
customers to make choices and purchase
decisions in an optimal way,” said Silvio
Kutic, President and CEO of Infobip.
UK-based Vodafone is partnering and
enabling the RCS messaging solution to
its enterprise market through Infobip.
Location-focused services such as airlines,
ride-sharing taxi services, city bike sharing
and logistics companies can update clients
in richer, real time efficiency with branded
status reports and image sharing, including
everything from transportation mode,
traffic status, delivery options, confirmation
and arrival times.
“At Uber, we are constantly challenging
ourselves. Everything from quick food
delivery, to reducing congestion in cities
by getting more people in fewer cars
require immediate, perceptive dialogue
with passengers and drivers. The visual and
immediate impact that RCS messaging
provides with, for example, video driver
confirmations and appealing lunch menu
image delivery, allow Uber to explore the
possibilities of taking the mobile experience
for all Uber users around the world to
a higher level,” said Rahul Vijay, Global
Strategic Sourcing from Uber. n
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