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MSP SALES AND MARKETING : 3 WAYS TO ALIGN YOUR MARKETING STRATEGIES TO ACHIEVE YOUR SALES GOALS
As MSPs grow , achieving higher margins and
maintaining recurring revenue becomes a challenge for them .
Some MSPs struggle with sales and marketing processes due to budget constraints and the inability to hire people with the right skills .
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This is mainly due to the poor knowledge MSPs have with regards to executing sales and marketing campaigns , especially when they are under constant pressure due to rapidly evolving customer requirements .
Most MSPs are run by technologists who essentially gravitate towards the features of the services and the technical capabilities they provide , but have limited experience with selling the value of the services .
For MSPs to scale and stand their ground , they must create their own unique brand and value proposition and employ sales tactics that increase their opportunities .
They have to learn how to identify their ideal customers , get the message across to them and retain them for longer durations .
However , MSPs can maximize their marketing investments by implementing several cost-effective strategies to attract qualified leads .
In this eBook , we ’ ll discuss three comprehensive marketing and sales strategies that can help MSPs strengthen their sales pipelines and win more customers , all without blowing out their budgets .
1 . Streamling the Sales Process
As Gary Pica from TruMethods says , the entire sales process leans on one important question – “ Why would a prospect buy from you ?”
One of the major mistakes salespeople make is forcing their messaging on unsuspecting prospects .
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