INTELLIGENT BRANDS // Enterprise Security
POWERED BY
Adobe, IBM and Red Hat
partner to advance customer
experience transformation
Adobe, IBM and Red Hat have
announced a strategic partnership
to help accelerate Digital
Transformation and strengthen real-time
data security for enterprises, with a focus
on regulated industries. The intent of the
partnership is to enable companies to
deliver more personalised experiences across
the customer journey, driving improved
engagement, profitability and loyalty.
As companies undergo their Digital
Transformations and move core workloads
to the cloud, the entire C-suite is facing a
re-framing of their roles to meet customer
demands – all while keeping security
front and centre. Chief Marketing Officers
and Chief Digital Officers – particularly
those working in regulated industries
such as banking and healthcare – are
finding that with the emphasis on datadriven
marketing, they are now becoming
stewards of critical enterprise and customer
information. For these executives, the need
to protect data while delivering meaningful
customer experiences is paramount.
The partnership will initially focus on:
• Deployment flexibility with hybrid
cloud: Adobe, IBM and Red Hat aim
to enable brands to manage and
deliver their content and assets within
any hybrid cloud environment, from
multiple public clouds to on-premise
data centres. By certifying and
delivering Adobe Experience Manager
6.5, part of Adobe Experience Cloud,
to run on Red Hat OpenShift, one of
the industry’s leading enterprise open
source container platforms, IBM will
offer clients the flexibility to host, access
and leverage data in the environment of
their choice.
• Adobe enabled for financial services:
Adobe joins IBM’s partner ecosystem
as a strategic partner providing
CX solutions for the IBM Cloud for
Financial Services. Using the IBM
Cloud for Financial Services, IBM will
extend Adobe Experience Manager to
professionals in this industry with the
aim of helping them as they meet their
security and regulatory requirements
when delivering personalised
experiences to their customers.
• Adobe and IBM Services: IBM iX, the
business design arm of IBM Services, will
extend its offering across all of Adobe’s
core enterprise applications. With broader,
integrated support for clients across Adobe
Creative Cloud, Adobe Experience Cloud
and Adobe Document Cloud, IBM iX will
accelerate how global brands use data to
design, implement and scale personalised
customer experiences to instil trust across
every corner of its business.
“Now more than ever, companies are
accelerating their efforts to engage customers
digitally,” said Anil Chakravarthy, Executive
Vice President and General Manager, Digital
Experience, Adobe. “We are excited to partner
with IBM and Red Hat to enable companies in
regulated industries to meet this moment and
use real-time customer data to securely deliver
experiences across any digital touchpoint, at
scale and compliant with regulations.”
“The reality is that, today, businesses
across industries are operating in an
experience-first world where it is possible
to gain immense value from data if trust
and technology flexibility are central to
the equation,” said Bridget van Kralingen,
Senior Vice President, IBM Global
Markets. “It is with these principles as
the focus of our partnership – bringing
Adobe’s marketing expertise, IBM’s
industry domain knowledge and the open
innovation of Red Hat – that will give
clients the confidence to use their data for
new competitive advantage.” •
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