INTELLIGENT BRANDS // Cloud
Europe retail floral supplier
modernises ERP environment to
stay ahead of competition
Infor, a global leader in business cloud software specialised by
industry, has announced that Dutch Flower Group (DFG), a
flower and plants trader, has selected Infor CloudSuite M3 for its
subsidiaries, Bloom – Green Partners, Van Dijk Flora, SuperFlora
and JZ Flowers, to help automate business processes to improve
the use of resources and increase efficiency.
DFG needed an enterprise resource planning (ERP) solution that it
could benefit from to further automate its operations and provide
financial and reporting flexibility to help make the companies more
agile and future-proof.
The current system is not able to support the company in
achieving its ambition. As the company operates in a highly
competitive market that digitalises fast and deals with unique
complexity – for instance, the variety of flowers available for
assembling bouquets – IT modernisation became critical. At the
same time, DFG was prudent in deploying a new ERP system.
“After a thorough analysis, we selected Infor because of its proven
industry-specific solution and great fit with the team,” said Michel
van Hout, CIO at Dutch Flower Group. “If you undergo a major
operation, you look for a professional surgeon that you trust and feel
comfortable with; that’s what we have with Infor.
After matching Infor’s licence model to our needs and dynamics,
we have some exciting times ahead and we are happy Infor is
supporting us in this new adventure. For Dutch Flower Group, this
means that we have the opportunity to review and rethink our
processes and benefit from an ERP system that has a higher level
of integrated capabilities. For Infor, we challenge it to help us make
process improvements in our industry through the use of
greater automation.”
“We want to reduce working with many Excel sheets but more
importantly, remove the ‘hidden factories’ that are below the
surface. Finally, we want to achieve an integrated logistics and
finance ERP solution. All in all, we want to better handle resources,
decrease waste and improve our turnaround times.”
With Infor CloudSuite M3, Dutch Flower Group is investing in its
future by enhancing its backend technology to better meet the
growing needs of its industry and customers. “The Infor CloudSuite
M3 solution is particularly well-suited to the needs of companies
like Dutch Flower Group, which rely on aspects like cost reduction,
operational efficiency, flexibility and speed,” said Kees van den
Houten, VP and Managing Director, Infor Benelux.
“We look forward to expanding our relationship with Dutch Flower
Group and helping it build a modern, powerful and agile IT footprint
for years to come.” •
ALL IN ALL, WE WANT
TO BETTER HANDLE
RESOURCES, DECREASE
WASTE AND IMPROVE OUR
TURNAROUND TIMES.
Every week, Dutch Flower Group delivers, on average, 75 million
flowers, 10 million bouquets and 10 million plants to consumers.
Once Infor CloudSuite M3 is live, Dutch Flower Group hopes to
harmonise and professionalise its existing business processes to
make integrations run smoothly.
Van Hout said: “Our goal is that we want to realise an automation
rate of 90% and reduce manual work. We want to fully utilise the
qualities of our workforce and achieve truly integrated
processes instead of departmental optimisation which was our only
option in the past.
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