Intelligent CIO Europe Issue 32 | Page 31
INFOGRAPHIC
“
EDGE COMPUTING
IS GOING TO GROW
OVER THE NEXT
TWO YEARS WITH
COMPANIES
TURNING TO
CLOUD HOSTING
FOR CAPACITY,
WITH A 33%
GREATER
ADOPTION FOR
DATA CENTRE
CAPACITY
SUPPORTING
STORES.
THE RACE TO CUSTOMER LEADERSHIP IN
RETAIL DIGITAL TRANSFORMATION
Retailers are racing to adopt edge computing and customer-facing technologies to enhance the customer experience
wherever their brands are touched. Vertiv and global media company DataCenterDynamics interviewed 50 managers
and executives from the world’s largest retail companies to profile the progress of retail digital transformation.
Evolution Index*
450
400
350
300
250
200
150
100
50
STATE OF THE INDUSTRY
0
NASCENT
EMERGING
26 % 42 % 32 %
25%
1-100% showing the percent of stores in each stage
26 % of Retailers are
NASCENT
DEVELOPED
50% 75% 100%
*Index based on current state of technology adoption and business practices; 0 = Lowest development.
Lagging in Digital Transformation
• Beginning to adopt customer-centric technology
• Relying almost exclusively on the store channel
• Improving distribution center productivity and supply chain control
KEY FINDINGS
Edge Growing Over Next 2 Years:
Turning to cloud hosting for capacity
• 33% greater adoption for data center capacity supporting stores
• 87% greater adoption for data center capacity supporting
distribution centers
Distribution is King:
26% Increase in distribution centers by 2020
• Faster customer delivery
• Lower transport costs
• Supporting online expansion
Data Center Footprints Changing in Next 2 Years:
Aligning for customer experience
• 20% increase for online retail
• 10% increase for distribution
• 27% decline for corporate activities
• 0.9% decline for in-store activities
Criticality Increasing:
New channels more critical in last two years
• 100% say online is more criticial
• 91% say distribution is more critcal
• 23% say in-store is more critical
42 % of Retailers are
EMERGING
Progressing in Digital Transformation
• Using multi-channel customer strategies
• Integrating distribution with customer channels
• Adding IoT sensors and tracking to improve productivity
%
100
90
80
70
60
50
More critical Remained the same
77%
9%
Less critical
32 % of Retailers are
DEVELOPED
Leaders in Digital Transformation
• Building omni-channel strategies and providing experiential
customer interactions
• Integrating distribution with customer channels
• Using big data analytics, IoT devices, cloud computing, rigorous security
40
30
20
10
0
91%
100%
23%
On-site Retail
Distribution
Online retail
& logistics
Changing importance of data centers by operational area
Nearly 90% of Fortune 500 Retailers Turn to Vertiv to Protect the
Technologies that Drives their Customer Experience. See how we can help you.
www.VertivCo.com/RetailEMEA
© 2018 Vertiv Co. All rights reserved. Vertiv and the Vertiv logo are trademarks or registered trademarks of Vertiv Co. All other names and logos referred to are trade names, trademarks or registered trademarks of their respective owners. (R09/18)
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