Intelligent CIO Europe Issue 31 | Page 37

Q + A + Q + A + Q + A + Q + A + Q + A + Q + A + Q + A + DAVID FRIEND, FOUNDER AND CEO OF WASABI EDITOR’S QUESTION We used to think about data storage as an unfortunate but necessary expense, what I call the ‘scarcity’ mentality. As the cost of data storage continues to drop, it frees us to think about data as a resource, what I call the ‘abundance’ mentality. Taken to its extreme, if the cost of data storage was zero, everybody would store everything forever. For most companies, data is the lifeblood of Digital Transformation. The increasing sophistication of technologies like AI depends on a need to collect and store huge troves of data. In my role running a cloud storage company, I frequently talk with customers who now regret having thrown away data because the cost of storage outweighed its likely value. AI has changed that equation. It turns out that there could have been much to learn from that old discarded data. Today, the trend is to keep more data because AI is moving so fast that you risk grossly underestimating its potential future value. By 2025, IDC estimates that the amount of data stored worldwide will explode to 175 zettabytes (that’s 175 billion terabytes). This represents a compound annual growth rate of 61%, which is such a frenetic pace that it is forcing organisations to rethink how they store the data they generate. Storing all of their data on-premises, as enterprises traditionally did, becomes a logistical challenge when storage is expanding at such a pace. Many are coming to the conclusion that it’s time to migrate data storage to the cloud where there is virtually unlimited capacity. Cloud data storage comes at a fraction of the overall cost of on-premise storage. There’s little strategic advantage to managing one’s own storage infrastructure. Moving to cloud not only saves money, but it increases reliability and, by definition, makes data far more accessible to people who are working remotely. Companies save on manpower, space, electricity, the distraction of periodic equipment upgrades and data migrations, and having to make and manage off-site backups. Organisations can focus on projects that benefit the revenuegenerating side of their business. Moreover, to cope with the explosion of data that Digital Transformation heralds, many organisations are considering a multi-cloud approach. Data that resides in the cloud still needs to be backed up and it would be foolish to keep backups in the same cloud as the primary data. So, it’s increasingly common to see organisations that might have their primary data in Amazon’s cloud but backup their data to another cloud. A multi-cloud approach also gives you more business leverage over your cloud providers. Companies are clearly waking up to the benefits of the multi-cloud approach to support their transformation efforts. • “ TODAY, THE TREND IS TO KEEP MORE DATA BECAUSE AI IS MOVING SO FAST THAT YOU RISK GROSSLY UNDERESTIMATING ITS POTENTIAL FUTURE VALUE. www.intelligentcio.com INTELLIGENTCIO 37