INTELLIGENT BRANDS // Mobile Technology
Orange Bank launches in Spain
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ONE OF OUR
DIFFERENTIATING
VALUES LIES
PRECISELY IN BEING
A BANK THAT DOES
NOT COME FROM
THE TRADITIONAL
BANKING SPACE.
A
fter the successful launch of its own
bank in France, Spain becomes
the second country in Orange’s
global footprint to launch Orange Bank,
reinforcing the group’s multiservice strategy
and diversification into mobile and financial
services across its markets.
Launching across Spain, Orange Bank is an
innovative 100% mobile-based banking
offer for Spanish consumers. Customers will
be able to open a current account with a
Spanish IBAN, without any registration fee
required. Customers opening a new savings
account will also benefit from 1% interest
remuneration on savings deposits of up to
€20,000, the highest available rate in Spain.
Orange customers will be able to access
all of their banking services, at any time of
the day, via their mobile. An Orange Bank
app with a native interface ensures the best
mobile experience in the market. From this
app, customers can perform day-to-day
banking operations such as checking their
expenses, paying with Apple Pay, moving
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INTELLIGENTCIO
their money between their savings and
cheque accounts, making free SEPA transfers,
and managing their card, for example, to
freeze a card temporarily in case of loss or to
reactivate it again if found. The app’s chat
functionality enables customers to easily
interact with banking agents for help and
assistance at a click of a button.
In compliance with all banking regulation
requirements, customers can also access
these banking services safely and securely
using the biometric feature on their mobile
phone, eliminating the need to remember
complex passwords.
One of the main innovations is its group
management functionality, which allows the
sharing or transfer of monies and expenses
among several people. Customers will be
able to pay or manage subscriptions shared
with multiple people, such as a water bill or a
Netflix subscription.
As Narciso Perales, General Director of
Orange Bank in Spain, said: “Banking is
accelerating towards an online model,
concentrated around access via mobiles,
and Orange wants to play a leading role
by providing a competitive, simple and
accessible offer at any time and place. One
of our differentiating values lies precisely in
being a bank that does not come from the
traditional banking space. Our hallmark as
a leading telco enables us to be the most
suited to design a mobile banking service for
today’s highly mobile population.”
Paul de Leusse, CEO, Orange Bank, said:
“Orange Bank, now strongly established in
France with 500,000 customers after two
years’ of existence, is proud to expand
its footprint with its Spanish branch. I
congratulate the multidisciplinary teams of
professionals across France and Spain who
worked in a truly agile mode to deliver this
new and unique offer in Spain, one of the
group’s largest European markets. Banking
and financial services is a key strand of the
group’s multiservice strategy and reinforces
Orange’s commitment to deliver services
designed to enrich our customers’ lives.” n
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