Intelligent CIO Europe Issue 23 | Page 38

TALKING ////////////////////////////////////////////////////////// Defining good customer service in the demanding digital age Offering an excellent customer experience should be considered an investment rather than an expense. Neil Hammerton, CEO and Co-founder, Natterbox, discusses how businesses should work to gain customer loyalty and stay ahead of the competition to provide them with a personalised and seamless customer journey. 38 INTELLIGENTCIO www.intelligentcio.com