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INTELLIGENT BRANDS // Software for Business
Wirecard drives the future of
customer centricity with Grab
& Go Store
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W
irecard, a global innovation leader for digital financial
technology, continues to break new ground in the future
of shopping with its prototype of an unmanned store.
The Grab & Go Store concept offers shoppers a convenient, seamless
purchasing experience through AI. Consumers enter the store via
smartphone, pick products which are scanned automatically, the
payment happens when leaving – with this, lines, checkouts and
opening hours are eliminated and the payment process happens in
the background.
Launched by Wirecard’s Innovation Labs, the Grab & Go Store works
through a combination of computer vision, deep learning and logic.
The store offers a convenient and entirely streamlined customer
journey: both pre-registered and new shoppers can simply enter the
store after being automatically identified at the door, select their
desired items and leave.
“At Wirecard, we believe that the future of shopping is all about
customer convenience,” said Jörn Leogrande, EVP Wirecard Labs.
“Our Grab & Go Store is suitable for a variety of shopping scenarios
which put the customer first and give them the utmost flexibility. We
see the Grab & Go Store and similar concepts becoming widespread
in the near future and for this reason, we are positioning ourselves at
the forefront of this technology.”
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The store grants access to customers through a variety of methods
via smartphone, which can be tailored to the merchant’s preference.
Non-registered users can enter the store with a tap of their credit
card, after entering an email address to receive their receipt. Another
scenario consists of giving access to users who have downloaded the
store app and have registered their payment data beforehand.
After selecting their items, shoppers simply walk out of the store
and the payment is triggered. The system detects misplaced
items, for example, items which were picked up and then left on a
different shelf and will not charge the shopper for these items. As a
result, customers can shop as they would naturally, picking up and
examining items and leaving the store only with the items they have
decided to buy.
The store lends itself to a variety of retail scenarios. Instead of being
present at the checkout desk, staff can carry out more valuable
customer service roles. The store can also be adapted to a store-in-
store concept, for example – for expensive or age-restricted products.
Merchants can leverage on additional features via an app, such as
real-time inventory updates, meaning that the store manager is
always up to date on inventory changes and can react accordingly. n
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