INDUSTRY WATCH
W HOTELS HAS
CONSISTENTLY BEEN
AT THE FOREFRONT
OF INNOVATION –
REINVENTING AND
REWRITING THE RULES OF
HOSPITALITY WHEREVER
THE W SIGN LANDS.
I
nfor, a leading provider of industry-
specific cloud applications, has
announced that Berlin-based HR
Group, has implemented Infor EzRMS
revenue management software. The
hotel group expects this solution to result
in faster and more effective analyses and
future forecasts to increase its revenue.
The HR Group operates hotel properties
in Germany, the Netherlands and Spain,
among others, with renowned partners
such as AccorHotels, Dorint Hotels &
Resort and the Wyndham Hotel Group.
With its expertise in the hospitality
sector and the real estate market, the
company is one of the leading hotel-
operating companies in Germany. In
total, the entire group has more than
4,800 rooms, divided between trade
fair, airport and city hotels. Optimal
management of such a number of
rooms requires an efficient organisation.
The HR Group is implementing Infor
EzRMS revenue management software in
23 of its 34 hotels, enabling employees at
various levels to access important data at
any time and maintain the hotel group’s
high service standards. Infor EzRMS
offers a detailed forecast and reporting
system that provides in-depth analytics
and future forecasts. The mobile app
also gives users instant access to revenue
management data while on the move.
“We have been growing continuously
since the foundation of the HR Group in
2008. It is therefore important to us to
implement a solution that can continue
www.intelligentcio.com
to meet our needs in the future,” said
Daniella Boeken, Commercial Vice
President of HR Group. “Infor EzRMS
is a great revenue management
system boasting extensive reporting,
which saves manpower and shows
historical results as well as upcoming
booking patterns that can be easily
used to establish future strategies.
Deep-learning AI algorithms create
a demand and rate forecast. This
forecast is converted into yielding
recommendations and selling strategies,
which can be updated with just one
click and distributed to all connected
channels. With these features, Infor
EzRMS saves a lot of manpower and
increases work quality.”
“Infor EzRMS automates yield
management, optimises hotel
occupancy, analyses market data
and increases revenue. This brings a
significant competitive advantage,
especially for facilities in heavily
frequented destinations,” said Christian
Feser, Senior Account Manager of DACH
at Infor. “The revenue management
software recognises patterns in guests’
behaviour and allows hoteliers to respond
to guests’ preferences and offer them a
highly personalised experience.”
Infor Hospitality offers scalable solutions
that are ready to use and deliver
measurable results – for independent
hotels, small hotel chains, or global hotel
groups. With flexible solutions, hoteliers can
choose to run the software in the cloud, on-
premise, or as a combination of both.
INTELLIGENTCIO
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