Intelligent CIO Europe Issue 21 | Page 61

PROFILE We’ll also be launching a new product called Hermes Play which starts to introduce real personalisation to someone sending a parcel as a gift. It personalises a label by introducing Augmented Reality onto the label, so customers can record a video and upload it into the cloud and then we pass that video along the parcel journey and let the recipient know it’s there for them. We’re even allowing people to choose their safe place – we have another product called MyPlace which will be launching soon. It allows people to choose their safe place, drop a pin in the map, put a photo of that safe place in the app, choose their preferred neighbour to leave the parcel with, and the offering ultimately provides customisation around safe places. Changes companies/CIOs should be making to improve the current technology threats across the region You don’t know what’s coming, so we are trying to make our infrastructure as cost-effective and as agile as possible. It’s not rocket science, but the digitisation of a business is absolutely fundamental. We’ve always got to keep our cost margin low and so moving onto a more modern www.intelligentcio.com infrastructure helps. Cloud computing compared to traditional computing is so much more cost-effective, particularly when you start to think about scaling and non-production environments. I think we’ve managed to decrease around 50% of our hosting costs. So, I think getting onto modern technology, keeping your cost base low but also retaining that agility. There’s a lot that’s changing and markets are getting more and more competitive – if somebody comes out with something that’s a bit of a game-changer, you’ve got to catch up. You’ve got to constantly keep innovating so having an agile infrastructure gives you that flexibility to compete. A final component is to get your data sorted. I think data’s a real differentiator, whether it’s about managing yourself better and more efficiently with exceptional-based reporting and ultimately, moving on to data-driven decisions and even using AI and decision engines to drive you forward. Data is massive for operational efficiencies and also for monetising and adding value- added services. Advice to CIOs From a personal perspective, I try to find a project and company that resonates with me. Everyone is different and everyone’s value increases if you find the right company, culture and project. So, I would always advise to know your strengths, know what you’re good at, what you aren’t good at and look for a project and company that fits this. If you do that, you can only enjoy the journey, have fun and add some value and that’s all I try and do. So far, I’m really enjoying it. n WHEN YOU LOOK ACROSS EUROPE, A LOT OF OUR COMPETITORS ARE CATCHING UP BUT THEY’RE NOT QUITE WHERE WE ARE. INTELLIGENTCIO 61