Intelligent CIO Europe Issue 21 | Page 10

NEWS Wirecard and Sisal Group to drive digital payments in Italy Genesys invites all customer experience professionals to Amsterdam G enesys, a global leader in omnichannel experiences and contact centre solutions, has announced its signature European gathering, G-Summit Europe. The event will take place in Amsterdam, between September 10–12. It will gather the strongest ecosystem of customers, partners and technology solutions to share insights and explore ways to turn mundane interactions into highly personalised customer experiences. Most organisations want to know how to get customers to love them more. There is no better person to hear from about how to win customers over than Huib Van Bockel, Founder of Tenzing Natural Energy, Former Head of Marketing at Red Bull Europe and Author of The Social Brand. Sisal Group is able to unlock the potential of digitisation with Wirecard W irecard, a global innovation leader in digital financial technology, and Sisal Group, through its brand SisalPay, have signed an agreement to partner in the field of digital payments. With more than 200 million transactions per year, 40,000 points of sale and 15 million customers, SisalPay already offers one of the most successful payment services in Italy and is regulated by the Italian central bank, Banca d’Italia. Users can access more than 500 individual services, including utility bills payments, tax payments, mobile phone top-ups and subscriptions to digital TV services. The target of the new cooperation between Wirecard and the Sisal Group is to make contactless payments as simple and user- friendly as possible. “With the aim of guiding people towards new innovative consumption experiences, concretely contributing to the digital 10 INTELLIGENTCIO In his keynote speech, Van Bockel will take attendees on an exploration into how organisations can achieve greater brand engagement and loyalty by doing more for the people who matter most – their customers. evolution of the country towards a cashless society, we constantly invest in people, skills and technology. SisalPay’s growth strategy is based on innovation and cutting-edge technologies. In this regard, with Wirecard we have found the ideal partner that shares our vision of an innovative payment universe and helps us to further digitise Italian society where 50% of payments are already contactless,” said Francesco Maldari, Head of Payment Services Business Unit at Sisal Group. Several notable Genesys customers, including Heineken, Kiwi.com and Lowell Group will illustrate how they are using innovative technologies such as the cloud, Artificial Intelligence (AI), digital channels and more. G-summit Europe will also celebrate agents from Swisscard, Harambee and Ving as Genesys CX Heroes, for going above and beyond to provide exceptional customer service. “With the help of Wirecard, SisalPay can unlock the potential of digitisation and offer customers new integrated solutions to allow for maximum consumer flexibility. We are delighted to contribute our global expertise in digital payments to SisalPay’s business strategy and expect a further expansion of the strategic partnership,” said Julian Weste, Vice President Sales Financial Institutions and FinTech Europe at Wirecard. With more than 30 educational tracks, breakouts and activities, attendees with a variety of roles, such as customer experience leaders, sales and marketing professionals, contact centre managers and developers, have multiple opportunities to shape their curriculum. Topics include Machine Learning, voice and chatbots, customer and employee experience, cloud and more. Deep-dive breakout sessions will also cover the importance of blending the human touch with AI and digital technologies to provide optimal service. www.intelligentcio.com