POWERED BY
INTELLIGENT BRANDS // Software for Business
Sterlite Technologies (STL)
unveils AI-powered business
intelligence solution
/////////////////////////////
S
terlite Technologies, a global leader
in end-to-end data network solutions,
has unveiled Intellza – its next-
generation business intelligence solution
– at the recently concluded Forum Digital
Transformation World 2019 in Nice, France.
The solution maximises engagement
through AI-based predictive modelling of
customers’ journeys. The innovative solution
was validated in the event by leading telcos
– Orange and Deutsche Telekom.
“Integrating AI solutions is complicated.
Integration has to be done at two levels:
technical and business, the latter being
more challenging. Quick integration without
hindering the running of business processes
is critical. When we demoed the solution, the
technical integration was straight forward
and done quickly using REST technologies.
The AI decision engine was used in its vanilla
state and worked very well. The overall
architecture includes data lakes, analytics and
www.intelligentcio.com
decision engine, and is utilised as a modern
toolset,” said Lucius Gruber, Enterprise
Architect at Deutsche Telekom IT GmbH. “The
cooperation with STL has been great, I have
enjoyed working with the team.” to bring deep personalisation, assess the
performance of newly launched products,
gauge customers’ expectations and help
introduce relevant products with minimal
risks, opening up new revenue streams.
“AI is not an easy environment. To build use
cases with AI, it’s necessary to understand
business and technology processes and
have the ability to create personalised
information that enables decision making for
the next-best engagement. The customer’s
journey is orchestrated in the back office,
with an understanding of the journey’s data
elements that steer the process,” said Arnold
Buddenberg, Enterprise Digital Business and
IT Transformation Architect at Orange. STL has invested deeply in building its
AI engine, which powers its software
offerings. Speaking about its disruptive
AI capabilities, Shrirang Bapat, CTO of
Network Software at STL, said: “AI and ML
are undoubtedly on top of business leaders’
minds globally. Yet, what remains elusive
is leveraging these capabilities to drive
tangible improvement in business KPIs such
as Net Promoter Score.
“It’s very pleasant to work with STL. Thank
you STL for participating in the Catalyst
Program,” he said.
STL’s AI-powered business insights and
data analytics solution empowers telcos
Intellza, our AI-enabled real-time
personalisation solution, is an answer to
this customer use-case problem statement.
Intelligent data analysis and advanced AI-ML
algorithms provide actionable insights for the
next-best engagement at a speed and scale
unlike no other product in the market.” n
INTELLIGENTCIO
73