POWERED BY
INTELLIGENT BRANDS // Software for Business
MicroStrategy 2019 introduces
‘biggest breakthrough in analytics
in over a decade’
/////////////////////////////
M
icroStrategy Incorporated, a
leading worldwide provider of
enterprise analytics and mobility
software, has announced that MicroStrategy
2019, the industry’s first and only
enterprise platform for HyperIntelligence,
transformational mobility and federated
analytics, is now generally available.
Founder, Chairman of the Board, President
and CEO, Michael J Saylor and other
members of MicroStrategy’s management
team rang the Nasdaq opening bell to
celebrate the launch of MicroStrategy 2019.
“We’re proud to unveil MicroStrategy 2019,
the first enterprise analytics and mobility
platform that provides intelligence that
organisations need for every moment of the
day,” said Saylor.
“Intelligence is about time and when
seconds matter, there’s simply no room
for information that is one click away – let
alone the time to find the right sets of
data through self-service analytics. With
HyperIntelligence, information becomes
self-evident. Information about customers,
products and employees naturally surfaces –
with zero clicks – at a glance on a screen, by
voice or even through the lens of a camera.”
MicroStrategy 2019 introduces
HyperIntelligence, a new class of enterprise
intelligence that transforms the way
users access the information needed to
make countless decisions every moment
throughout the day. other enterprise data assets. Whenever
salespeople see any of their customer
names in their email, spreadsheets, CRM,
LinkedIn, Google search, or other websites,
MicroStrategy instantly highlights the
customer name.
With MicroStrategy 2019, organisations
can inject information directly into a user’s
web-based workflows using a HyperCard
feature, new with MicroStrategy 2019,
which presents powerful information and
KPIs about customers, products, people
and more. Business users can simply hover
over highlighted keywords to surface
content-rich HyperCards on websites and in
web applications like email, Salesforce, or
Office 365. The sales representative can simply hover
over the highlighted word to bring up a
card to surface important KPIs, relevant
information and next best action.
MicroStrategy 2019 enables organisations
to seamlessly combine and surface
information from over 200 enterprise data
sources. For example, organisations can
deploy a ‘customer’ hyperCard to their
sales representatives. MicroStrategy 2019 says it can provide
the competitive edge and agility that
businesses need to thrive in such a
competitive market.
This card can present information
drawn from Salesforce.com, Marketo, or
Having instant information access
with transactional capture is becoming
increasingly fundamental to a mobile
workforce that needs to make and record
critical decisions every minute of the
working day.
The new platform reimagines how people
create and work with mobile productivity apps
tailored to any business function or role – on
iOS and Android smartphones and tablets. n
Tim Lang, Senior Executive Vice President
and CTO, MicroStrategy Incorporated,
said: “We believe MicroStrategy 2019
introduces our biggest breakthrough
in analytics in over a decade. For the
first time, business users don’t have
to look for answers – answers come to
them. In addition to our revolutionary
HyperIntelligence offering, MicroStrategy
2019 incorporates more than 5,000
customer requests and new capabilities,
making it the richest, highest-quality
release we’ve ever shipped to market.”
www.intelligentcio.com
INTELLIGENTCIO
73