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What are the challenges around
data storage?
that our products called OneXafe and
ShadowXafe are the client-based solutions
that we sell in that market and are doing
well. In the area of backup recovery or
Disaster Recovery-as-a-Service, we offer a
product called ShadowProtect. We already
protect nearly 2 million servers with this
product. Every day we’re protecting the
changed data associated with those servers,
with our customers and with our partners.
The interesting thing that we’ve also added
to our product solution is a cloud offering:
StorageCraft Disaster Recovery-as-a-Service
(DRaaS) offers everything from file and
folder recovery and machine virtualisation,
to instant failover of an entire site and
network with a different level of SLA than
you’ll find elsewhere.
Here in Europe, I’m pleased to tell you that
in our OneXafe product line, we’ve been
growing over 100% and this is the same
for our cloud offering. In our ShadowXafe
offering, which is our new generation of
ShadowProtect, we’ve been growing at
around 20-25%. So, success really is in the
“
numbers, it’s in the ability for us to show you
how customers are utilising the technology
in backup and recovery.
Has GDPR compliance been quite a
concern of your customers?
I think what I’m experiencing, not just in
Europe but also in North America, is that
there’s a little bit of GDPR fatigue. People are
tired of it but everybody’s trying to become
compliant or has become compliant. I
think the next time GDPR is going to be
in everybody’s face again is when any
government agency has a situation where
there’s been a breach – a non-compliant
factor. How does that work – I think the next
step is to consider what happens when you
are found to be violating intentionally or
unintentionally. I don’t think all the breaches
are necessarily going to be intended. If
governments start to find a new revenue
source, I think this could wreak havoc again
for the industry and that’s where I think
we have a great opportunity to apply some
piece of mind.
OUR BELIEF IS THAT
NOT ALL DATA IS EQUAL, BUT THE
STATUS QUO STORAGE INDUSTRY
WANTS YOU TO BELIEVE THAT
BECAUSE THEY WANT YOU TO STORE
EVERYTHING – THEY WANT YOU TO
STORE EVERYTHING TWICE, IF NOT
THREE TIMES.
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INTELLIGENTCIO
Globally, the single biggest challenge I
hear from our customers and partners
around the world is when they look at
data growth and compare that to their
storage or IT budget, the two don’t come
close. There’s no way these people can
say IT Administrators are having a hard
time preserving their budget, let alone
now having a conversation with their
boss requesting more storage due to
data growth. That’s just not the answer
that budgets or leadership – what I call
real active leaders – are putting forward.
They’re putting the challenge in front of
the storage industry.
This is exactly where StorageCraft can have
a strong level of differentiation. Our belief is
that not all data is equal, but the status quo
storage industry wants you to believe that
because they want you to store everything
– they want you to store everything twice, if
not three times.
Our belief is that if you really do have
intelligent data management and
data insights, you can pick and choose.
StorageCraft can be used as an example
of this. For example – I have a data pool
for a marketing campaign that’s extremely
important; however, if that data was
somehow lost, destroyed or corrupted, I’m
going to be upset with my IT organisation.
But I’m not going to lose revenue and
undoubtedly, the business will continue
to run. Now, if our licencing engine data
gets corrupted or I can’t access it, I can
measure that on a minute-by-minute basis
on loss revenue. I think it’s a great analogy
of how you must learn about the business
priorities and how you must prioritise the
data pools and establish recovery and
recall points that are in-line with that
business definition.
This is why our partner strategy is so
important – because our partners act as
professional consultants that go in and help
to find these descriptions of less mission-
critical data, prescribe the recovery models
that are necessary or the use models of the
data that are necessary. We want people to
be making much more intelligent decisions
on what they should store.
www.intelligentcio.com