INTELLIGENT BRANDS // Software for Business
Continual and Vodafone
collaborate to improve
mobility experience
/////////////////////////////
C
ontinual, a leading provider of
Connected Car and subscriber
Mobility Experience Analytics, has
announced that it has been collaborating
for the past two years with Vodafone
Ireland, (Ireland’s total communications
provider), and Vodafone Group (Vodafone’s
international division), in a far-reaching
project to analyse and improve the
experience of subscribers travelling on roads.
Vodafone Ireland identified road experience
as one of the first areas where optimisation
solutions using Big Data and Machine
Learning techniques would yield very
noticeable improvements for its customers
and hence became an area of focus for
Vodafone Ireland. Vodafone is also actively
preparing for the launch of 5G services
internationally and this connected mobility
intelligence is helping Vodafone to prove
www.intelligentcio.com
the feasibility of accurately controlling
the quality of service for connected cars,
a pre-requisite towards the journey of
autonomous cars.
The research programme has yielded a
unique set of predictions relating to the
numbers of customers using particular
routes in Ireland, along with a measure of
the data volumes and call minutes they
consume, and accurate quality of experience
metrics. The technology has been validated
using extensive lab and field testing in
Ireland with the backing of Vodafone
Group internationally and has proven the
improvement in voice and data performance
delivered in the roads where applied.
“Vodafone’s success has been built on
its forward-thinking and willingness to
explore technology innovations,” said Max
Gasparroni, Head of Networks, Vodafone
Ireland. “Collaborating with Continual to
exploit cutting-edge technologies such as
AI, Big Data and Machine Learning has
enabled us to take a further step forward
on the journey towards 5G and associated
compelling use cases. In addition, it
reinforces our market leadership in delivering
high-quality communication experience for
driving – and passenger-subscribers.”
“Vodafone Ireland continuously invests
and researches technologies to perfect the
experiences of its subscribers under mobility
conditions,” said Omer Geva, President of
Continual. “We have been able to provide
them with a powerful and innovative tool
that not only measures network experiences
and demonstrates real and dramatic
improvements, but also predicts subscriber
communication patterns in mobility.” n
INTELLIGENTCIO
87