LATEST INTELLIGENCE
AI HELPS CREATIVE PROS MEET GROWING DEMAND
AI helps creative pros meet growing demand
94 % of Creatives Accelerate Content Production With AI
March 2026 Survey
94 % of Creatives Accelerate Content Production With AI
Marketers and creatives have reached an inflection point. As content demands continue to soar, campaign timelines are shrinking – more assets, less build time.
This growing contradiction between volume and velocity is pushing these professionals to shrug off lingering concerns about AI and embrace the tools for a much-needed shot in the arm.
The average creative now spends a staggering 19 hours – or nearly half a traditional work week – prompting and generating assets and imagery with AI. This emerging collaboration is fuelling a boost in both quality and productivity, reclaiming hours every week to create more, respond faster, and keep pace with rising demands.
Our latest report analyzes anonymized and aggregated Adobe Firefly data alongside insights from a March 2026 survey of more than 800 U. S.-based marketers and creatives. Together, these findings reveal shifting perceptions and behaviors around AI use, from model preferences and prompt maturity to how these tools are integrated into daily workstreams. Here’ s what stood out:
Key Insights:
• Speed is accelerating, with 94 % of creatives producing content faster with AI, up from 88 % a year ago.
• Adoption is growing, with 82 % of creatives spending at least six hours a week working with AI and 64 % spending more than 10 hours.
• Time savings are surging, with 81 % of creatives saving at least six hours a week by adopting AI into workflows.
• Prompt maturity is improving, with 89 % of creatives getting more adept at generating outputs they want.
• Multi-model workflows are overwhelmingly preferred, with 91 % of creatives using more than one model per asset. •
PRESENTED BY 22
INTELLIGENT CIO EUROPE www. intelligentcio. com