Intelligent CIO Europe Issue 102 | Page 29

SOFTWARE
INTELLIGENT TECHNOLOGY

OLX Group launches Otodim platform in Ukraine, deepening commitment to the country’ s real estate market

OLX Group, a digital marketplace leader facilitating trade across Europe, has launched Otodim – a dedicated real estate search platform for the Ukrainian market.

The launch reflects the company’ s sustained investment in Ukraine and its commitment to the long-term potential of the market, where OLX’ s real estate category continues to thrive.
OLX is deeply invested in the Ukrainian economy and continues to scale its local operations as platform engagement returns to pre-war highs.
OLX has a strong local presence with 150 employees is is one of the top 100 taxpayers in the country.
More than US $ 10 million has been invested by OLX in direct support since 2022 – funding the rebuild of market infrastructure destroyed by warfare, providing temporary housing, medical supplies and facilities and logistics support.
In 2025, OLX Ukraine recovered to 92 % of its pre-war 2021 level of active users, the number of active listers recovered by 99 % and the number of ads by 93 %. classified platforms are now the top channel for property search, used by 76 % of buyers and 82 % of renters. As of March 2026, buyer engagement on the platform’ s apartment listings increased by over 12 % year-on-year. Median asking prices for rental apartments rose by approximately 17 % in the same time period, reflecting an active and resilient market.
OLX addresses Ukraine’ s unique market requirements by integrating safety-critical filters, including proximity to shelters and power autonomy, directly into the core search experience.
JP Farinha, General Manager, Real Estate, OLX Group, said: " The Ukrainian people have shown remarkable resilience. People are continuing to buy, rent and invest in homes – and we are building for the unique reality they face. Our goal for Otodim is to simplify an incredibly complex housing environment with AI-driven tools that make finding a home safer and more efficient.”
Otodim is currently in beta and feedback from users will help shape its future capabilities. The platform draws on OLX Ukraine’ s extensive listings inventory, optimising the search journey for the country’ s digitally native urban population, utilising AI to structure complex listings for a seamless, mobilefirst experience.
Additional features, including independent listing capability and in-platform messaging, are in development.
The launch is aligned with OLX Group’ s broader strategic focus on real estate as a core growth category.
Across the company, real estate revenue grew 26 % in the first half of fiscal year 2026, supported by AI-powered product development and expanded monetisation.
OLX operates dedicated property platforms in several of its markets and the Group’ s Ukrainian business reflects the same playbook: deep local investment, category specialisation and product development driven by real user behaviour. •
Christian Gisy, CEO OLX Group, said: " Ukraine remains a vital market for OLX Group and the digital rebound we’ ve seen has been remarkable. The launch of Otodim is a natural evolution of our successful presence in the country, allowing us to provide a dedicated experience for property seekers and realtors. This is continued investment in a market we believe in, backed by real growth and real potential.”
Despite the ongoing pressures of war, real estate is one of the fastest-growing categories for OLX Ukraine. Online
www. intelligentcio. com
INTELLIGENT CIO EUROPE
29