FEATURE
THE NEW FUEL: HOW DATA AND AI ARE POWERING VIRGIN ATLANTIC’ S FLIGHT PATH
How Virgin Atlantic is leveraging data and AI to enhance decision-making, improve customer experience and drive profitability in an evolving aviation landscape.
he world is moving at breakneck speed, and few industries feel that pressure more than
T aviation. At the forefront of this transformation is Richard Masters, Vice President of Data and AI, Virgin Atlantic. The airline has recently partnered with Databricks, a leading provider of a cloud-based platform that enables organisations to build, scale and govern data and AI, including generative AI and machine learning models.
Intelligent CIO spoke with Richard about his journey from astrophysics to aviation, how AI is reshaping Virgin Atlantic and why a data-first approach is essential for navigating the future of flight.
From astrophysics to aviation
My role is Vice President of Data and AI at Virgin Atlantic. I’ m responsible for all analytical data across the organisation – anything that needs to be transformed or combined to support decision-making ultimately comes through my team,” Richard said.
Richard Masters, Vice President of Data and AI, Virgin Atlantic www. intelligentcio. com
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