INTELLIGENT TECHNOLOGY

SOFTWARE

shortening timelines by cutting trials by 20 %, reducing time-to-market.

“ Competition, tight margins and discerning consumers push companies to innovate smarter, not just faster. With AI-powered virtual twins, Groupe Rocher can simulate, predict and optimise formulations with confidence in a secure cloud-based environment and build a scalable innovation engine,” said Elisa Prisner, Executive Vice President, Strategy, Industry, Marketing and Transformation, Dassault Systèmes.

The French beauty and wellness company will rely on Dassault Systèmes’ sciencebased technology to accelerate the research and development of more effective cosmetic products. Dassault Systèmes will build and deliver virtual twins capable of simulating and predicting how active ingredients interact with skin, helping optimise formulations for improved efficacy.

The virtual twins combine generative AI, 3D modelling and simulations that guide Groupe Rocher’ s scientific teams in formulation experiments and help bring innovations to market faster by reducing development time by 20 %.

Groupe Rocher is a family-owned company with a heritage of pioneering natural, effective and committed beauty products. Its 200 scientific experts explore plant potential daily, analysing composition, designing extraction processes and developing formulations using unique active ingredients.

Today, it takes about 30 laboratory tests to find the right formulation. Groupe Rocher aims to accelerate this pace through collaboration with Dassault Systèmes, while achieving efficiency gains.

This approach combines generative artificial intelligence, chemical modelling and simulation with plant-based expertise, providing teams with a predictive framework that complements expertise and saves time.

“ Our innovation strategy is based on a rigorous scientific approach, enabling us to offer products that combine effectiveness, natural ingredients and sustainability. Dassault Systèmes’ recognised expertise in virtual twins and artificial intelligence will enables us to better predict effectiveness and deliver increasingly effective formulas in less time,” said Véronique Schwartz-Boishu, Chief Scientific Officer, Groupe Rocher.

Dassault Systèmes’ contract research team will model proprietary active ingredients and skin as part of its Virtual Twin as a Service offer on the 3DEXPERIENCE platform.

Using virtual twins, Groupe Rocher can analyse interaction data, test skin penetration and simulate formulation effectiveness earlier in development.

These capabilities improve R & D performance, agility and expertise,

The collaboration will initially focus on the Ice Plant and extend to other ingredients. The Ice Plant adapts to extreme conditions and has inspired development of Yves Rocher Lift Pro Collagene skincare products.

The partners expect the collaboration to support ongoing Digital Transformation initiatives by embedding advanced simulation tools into everyday workflows, improving decision-making and reducing reliance on physical testing.

By integrating data science with botanical expertise, teams can explore more formulation scenarios without increasing laboratory costs or timelines.

The use of predictive models also enables earlier identification of promising ingredients, helping prioritise research efforts and streamline development pipelines.

Over time, the companies plan to expand the approach across multiple product categories, strengthening innovation capabilities and supporting sustainable product design. This longterm collaboration reflects a broader industry shift towards data-driven innovation – where virtual environments complement laboratory research and accelerate discovery. •

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