/////////////////////////////////////////////////////////////////////// FEATURE : WEARABLES
Fitbit launches
latest advanced wearables device for health and fitness fanatics
Staying connected is top priority in this always-on world we are undeniably a part of and the fitness industry is a huge contributor . People want to be able to track their every move and Fitbit ’ s new Charge 3 model enables users to be omniscient when it comes to their health and fitness .
Fitbit , the leading global wearables brand , has announced Fitbit Charge 3 , the latest evolution of its best-selling Charge family of devices . Charge 3 features an elevated , premium swim-proof design with a touchscreen display , 15 + goalbased exercise modes , essential smart features to stay connected to what matters most , up to seven days of battery life and Fitbit ’ s most advanced sensor and algorithm technology in a tracker .
Fitbit ’ s Charge family of products is the most popular of Fitbit ’ s lineup , with 35 million devices sold to date . According to Fitbit research , of all adult consumers who considered buying a wearable in the last year , 42 % wanted a tracker versus 36 % who wanted a smartwatch – due to the slimmer design , easy-to-use features , streamlined experience and price point . Further , IDC estimates shipments of fitness trackers will continue to comprise a significant portion of the overall wearables category for the next several years .
Trackers also make up the majority of wearable sales in major global markets like Australia , Great Britain , Japan , Singapore and Spain . www . intelligentcio . com INTELLIGENTCIO
59