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Fitbit launches
latest advanced wearables device for health and fitness fanatics
Staying connected is top priority in this always-on world we are undeniably a part of and the fitness industry is a huge contributor. People want to be able to track their every move and Fitbit’ s new Charge 3 model enables users to be omniscient when it comes to their health and fitness.
Fitbit, the leading global wearables brand, has announced Fitbit Charge 3, the latest evolution of its best-selling Charge family of devices. Charge 3 features an elevated, premium swim-proof design with a touchscreen display, 15 + goalbased exercise modes, essential smart features to stay connected to what matters most, up to seven days of battery life and Fitbit’ s most advanced sensor and algorithm technology in a tracker.
Fitbit’ s Charge family of products is the most popular of Fitbit’ s lineup, with 35 million devices sold to date. According to Fitbit research, of all adult consumers who considered buying a wearable in the last year, 42 % wanted a tracker versus 36 % who wanted a smartwatch – due to the slimmer design, easy-to-use features, streamlined experience and price point. Further, IDC estimates shipments of fitness trackers will continue to comprise a significant portion of the overall wearables category for the next several years.
Trackers also make up the majority of wearable sales in major global markets like Australia, Great Britain, Japan, Singapore and Spain. www. intelligentcio. com INTELLIGENTCIO
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